13. Component UnitsCOMPONENT UNITS
Page Fund Dept
1-11 TBID Annual Marketing Plan
12 7855 Tourism Business Improvement District $ 525,000
BID Budget Letter
16-17 2700 Business Improvement District $ 148,734
Total Component Units $ 673,734
Kal'ispell
MONTANAvery In Every Direction
r
Discover Kalispell
FY' 16 ANNUAL MARKETING PLAN
Kalispell TBID and Bed Tax
Kalispell Chamber of Commerce/Convention & Visitor Bureau - FY'16 Marketing Plan 1 1
Marketing Kalispell Our marketing strategy identifies a mix of advertising, sales and service
programs to deliver a consistent brand message and outstanding experiences through a cohesive
allocation of bed tax and TBID funds. Key strategies are designed to make a measurable impact on
visitations during the shoulder and winter months. Our target market consists of adventure travelers
and Geotravelers who like to mix outdoor adventure with culture, history and a charming small town
experience. Today's traveler is looking for unique experiences that connect them with the destination in
a way that is authentic. Glacier National Park, Flathead Lake, and the vast availability of outdoor
recreation in NW Montana offer unlimited adventure. In the center of it all lies Kalispell, a friendly
community with historic charm, affordable experiences and soul -stirring beauty.
Key Accomplishments in 2014
✓ Montana Dragon Boat Festival Sep, 2014 = 73 teams, 47% out of market, $1,763,775 economic impact
✓ Montana Spartan Race May, 2014-5,500 racers, 80% out of market, $1,709,180 economic impact
✓ Montana Pond Hockey Classic Feb, 2014 - 51 teams, 90% out of market, $632,613 economic impact
✓ Montana State High School Rodeo Finals Jun, 2014 — 235 competitors, 98% out of market,
$1,072,536 economic impact
✓ Awarded three grants from MT Department of Commerce: SPEG for MT Pond Hockey Classic, TIIP
Grant for Kalispell City -Wide Wayfinding, and VIC funding grant.
✓ Produced winter destination video: Kalispell Montana Discovery In Every Direction
✓ Kalispell VIC achieved a 12% increase in walk-ins over previous year
✓ TBID collections (FY14) = 8% increase in revenue for 2014 / + 25% in room nights between October -June
✓ Bed Tax collections (2014) = 11% increase in collections
'10000�0
MONTANA
,%%xj8jj,P4%G 1HAT
FESTIVAL•Ka11speH
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FLATHEAD COMMUNITY FOUNDATION
2015 MONTANA HIGH SCHOOL
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STATE FINALS KALISPELL
Kalispell Chamber of Commerce/Convention & Visitor Bureau - FY'16 Marketing Plan P a g e 12
Kalispell Chamber of Commerce/Convention & Visitor Bureau
15 Depot Park
Kalispell, MT 59901
406-758-2800
President/CEO
Joe Unterreiner I joe@kalispellchamber.com
Director, CVB
Diane Medler I diane@discoverkalispell.com
Group Sales Manager, CVB
Dawn Jackson I dawn@discoverkalispell.com
Administrative Assistant, CVB
Vonnie Day I vonnie@discoverkalispell.com
Visitor Services Coordinator
Toni Moon I info@discoverkalispell.com
Discover & connect with Kalispell
Web:
www.discoverkalispell.com
®
Facebook/Discover Kalispell
Twitter @visit_Kalispell
Instagram/Discover Kalispell
You You Tube/Discover Kalispell
#discoverkalispell
Kalispell Visitor Information Center
15 Depot Park, Kalispell
406-758-2800 or 888-888-2308
Eamber of Commrrcr•r ration & Visaw Bureau
wv
Kalispell
Kalispell Chamber of Commerce/Convention & Visitor Bureau - FY'16 Marketing Plan 3
40
NARRATIVE
Describe your destination. How does your destination align with Montana's brand pillars?
You know that point in the center of a compass? 360 degrees radiate outward from this hub, forming a
perfect 'compass rose'. That center point could also be called "Kalispell".
If Northwest Montana were a sovereign territory, Kalispell would be its capital. Not just the population
capital, although with 20,000-plus residents it is the largest community in the area; and not just the
geographical capitol, even though it pretty much center -punches the region. Kalispell is the nexus of
Montana's northwest because, like the center of a compass, nothing in this spectacular natural
playground is farther than a short, straight line away.
North: alpine excitement
East: Crown of the Continent - Glacier National Park
South: a jewel of a lake — Flathead Lake
West: quiet discoveries within national forest lands, mountain lakes, biking trails
As you might expect, tracing these radial lines back to their center leads to a bustling hub of activities.
Kalispell is a vibrant and engaged community, and visitors need not look far for evidence of its charms.
Woodland Park, the oldest and largest of the city's 30 parks, features shaded walking trails, a
playground, a skateboarding park and a full water park complete with slides. Every week, Kalispell's
streets shut down for ThursdayFest!, an outdoor block party that runs from the end of June through the
end of August, where locals and visitors enjoy food vendors, music, a craft fair and beer garden. As the
seasons change so do the vacation -making events. Equestrians will circle the last week of July on their
calendars as Kalispell plays host to the world-famous Event at Rebecca Farms, extravaganza of English -
style horse riding highlighted by a heart -pounding cross-country competition. In the early fall dragons
(dragon boats that is) are spotted on Flathead Lake as 70 teams ply the waters at the Montana Dragon
Boat Festival. Spring is kicked into gear when thousands of runners endure rugged terrain and obstacles
at the Montana Spartan Race. The beauty and magic of winter is celebrated on a natural lake with 60
plus team from across North America at the Montana Pond Hockey Classic.
Of course, these are only four directions, and the center from which they spring. Every point on this
compass leads to some kind of Montana adventure, every one of them unforgettable. All you need to
do is get to its center — Kalispell — and chart your own course from there.
FY2016 Opportunities
The National Park Centennial during 2016 provides a great opportunity for the KCVB to capitalize on our
close location to Glacier National Park. We will leverage the NPS focus on engaging youth and GNP's
focus on the Peace Park with Waterton/Canada.
Heritage tourism is experiencing the places and artifacts that authentically represent the areas' past and
present. Kalispell is the location to learn about the history of northwest Montana and Glacier National
Park. Our historic downtown Main Street and east side homes are popular with visitors. During FY'16
Kalispell Chamber of Commerce/Convention & Visitor Bureau - FY'16 Marketing Plan I I _ 14
the KCVB will identify opportunities to showcase our heritage and enhance learning opportunities
through social media, guided tours and public relations.
The farm to table trend is not new but it's a movement that's gaining speed as it relates to travel
planning. Some travelers choose a destination based on availability of culinary activities while others
seek out those activities once a destination is decided upon. Flathead Valley has multiple opportunities
to promote, such as restaurants that serve locally raised Yak and Bison, locally grown hops used by our
local brewers, and Flathead Lake cherries incorporated in whiskeys and other spirits.
Challenges
Seasonality: The Flathead Valley is a seasonal destination. Although the area's tourism industry is
making strides in smoothing out the hotel occupancy levels between the height of summer and quiet of
November and April, seasonality continues to be a challenge. Seasonality of workers and businesses add
to that challenge as well as unstable weather trends precipitated by climate change during shoulder
months.
Canadian Economy: Alberta has been the number one residency for visitations into northwest Montana
over the past several years. Canadian travelers are a key component of our drive market visitations
during shoulder and winter seasons. With the current state of the Canadian economy and fluctuation of
the dollar, Flathead County is already seeing a decrease in visitations from our neighboring provinces.
How long it will last and the overall impact it will have is yet to be determined.
Lack of infrastructure and cost of transportation: Costs and availability of air travel continue to be a
barrier for Kalispell to effectively increase visitations from some geographic and psychographic markets.
There is a local effort in place to capture more direct flights (Glacier AERO). New markets actualized to
date include seasonal flights to Chicago, Portland, Los Angeles, San Francisco Bay Area. Amtrak
passenger rail transportation has been negatively affected due to increasing oil freight on the line
causing significant delays and cancellations. The Flathead Valley has minimal local transportation
options and no options to go from Kalispell to Glacier Park.
Public Assembly venues: Kalispell CVB will continue to work with community leaders and public officials
to find opportunities to improve our public assembly venues which are limited due to size and condition.
Glacier National Park: KCVB will continue to increase awareness of year-round activities in Glacier Park
to decrease the impact on the local economy due to the opening and closing of the Going To The Sun
Road. As the major road reconstruction winds down, the Kalispell CVB will work with Xanterra, the
National Park Service and other community leaders to push for an extended season at the park.
How will your marketing plan address the three-phase travel decision process of Inspiration,
Orientation and Facilitation?
The Inspiration phase is one in which the traveler is made aware of the general product and develops a
desire to visit the destination. Kalispell's marketing plan and initiatives leverage the Montana brand
awareness achieved by MTOT then connects with our target markets to provide inspiration about our
Kalispell Chamber of Commerce/Convention & Visitor Bureau - FY'16 Marketing Plan P a g e 15
destination through compelling imagery, engaging text and strong incentives to travel. Potential visitors
connect with Kalispell's iconic natural resources (Glacier National Park and Flathead Lake) while gaining
a sense of the welcoming small town and lifestyle. It's important to connect with those that already
love you and talk about you, which includes the locals, as they can be your best spokespersons. That's
where social media plays an important role. The media primarily used during this stage is
DiscoverKalispell.com, print and online advertising, video, social media, emarketing, collateral, travel
shows, signature events and publicity.
In the Orientation phase travelers begin to figure out the details of the trip. This phase focuses on the
route the traveler will take, stops to make along the way, and what activities and attractions best fit
their lifestyle and travel group. Media used to help orient the visitors to the offerings of our destination
include DiscoverKalispell.com, Trip Advisor, social media, online advertising that points to associated
landing pages, collateral, PR, and emarketing targeted to specific interests and other demographic
factors. At this stage we offer suggested day trips and tours, consumer reviews, niche brochures such as
Brews, Wines and Spirits, story pitches and lodging packages.
In the Facilitation phase travelers drill down and select specific activities and make reservations for
transportation, lodging and activities. This would include looking at day trips and tours outside of the
primary trip purpose (i.e. Glacier Park vacation: what are other activities for days outside of the park).
The resources Kalispell provides to the visitor at this phase of the planning cycle is DiscoverKalispell.com
— including superior mobile compatibility, visitor information center, wayfinding signage, maps, lodging
packages, Trip Advisor for dining and activity suggestions.
Who is your market?
a. Primary Market
Geographic: Drive markets: Alberta and Southeastern British Columbia, Washington, Oregon, Montana
Direct Flight Markets: Seattle, Portland, Minneapolis, Chicago, Denver, Los Angeles area,
San Francisco area
Demographics: 35-64 years old; couples and younger families; business travelers
Trip Type: Shoulder and winter seasons - business, groups, leisure short getaway/extended weekend
Summer - base camp and/or pre -post stay for Glacier National Park week-long summer/
early fall vacations.
The first time visitor is primarily here for Glacier National Park, and specifically to experience the Going
To The Sun Road. Travelers will choose Kalispell as the base camp for their trip because we offer a
central location to a number of activities and provide affordable vacation options, particularly for
families. The repeat visitor is less dependent on availability of all areas of Glacier Park and branches out
to the other attractions such as Jewel Basin, Lone Pine State Park, and partakes in local culture such as
the historic walking tour of downtown Kalispell. Kalispell also supports a strong business and group
repeat market.
Kalispell Chamber of Commerce/Convention & Visitor Bureau - FY'16 Marketing Plan '-' f_ 16
The Canadian market predominantly visits for shopping, particularly around Canadian holiday weekends.
They also participate in sports such as skiing and golf as the prices are lower than similar venues in
Canada and are regular participants in our signature events.
Kalispell supports and leverages the brand awareness that the Montana Office of Tourism has achieved
in the key markets of Seattle, Chicago and Minneapolis through participation in co-op campaigns and
social media campaigns. The KCVB directs consumer marketing funds to the Provinces of Alberta and
southeastern British Columbia and Kalispell's drive, direct flight and Amtrak markets.
b. Emerging markets
Geographic: Markets identified through our signature event participants; new direct flight markets
Demographic: 30-45 years old; business travelers, couples, girls weekends, man -cations, multi -
generational groups
Trip Type: Extended weekend, 5-7 days centered around events and meetings (shoulder and winter)
Business Travelers: The line between business and leisure is blurred. These travelers want the
productivity and opportunity expected with a business trip but also seek new experiences and
enjoyment. KCVB has an opportunity to engage with business and meeting/convention travelers on the
ground stimulating them to talk about their experience in Kalispell on social media.
Multi -Generational Travel: According to a summer 2014 AAA poll, 36% of American families planned to
take a multi -generational trip by mid-2015, up 4% from the year before. Baby boomers have money and
a love for meaningful experiences and they are more able-bodied than their predecessors. "In the last
couple of years we've seen almost 90% of multigenerational trips have an emphasis on, 'I'm going to be
the global guide for my grandchild.' " Melissa Biggs Bradley, Indagare.
Volunteerism: Not a new trend but one that is supported by our target market, geotravelers. Why just
go on a vacation when you can create a deeper connection to the world and give back — and learn
something in the process. Northwest Montana has ample opportunities to engage both leisure and
group travel in volunteerism. DMO Outlook calls it Conscious Travel, those interested in environmental
sustainability and cultural rejuvenation.
Research that supports marketing initiatives
According to ITRR Nonresident Traveler Expenditure report for Flathead County visitors spend an
average of $518 million annually. The largest expenditure sector is retail sales followed by
restaurant/bar, gasoline, grocery/snacks, hotel/motel.
Institute for Tourism and Recreation Research non-resident survey on travelers spending at least one
night in Flathead County during Q1-Q4 2014:
28% of groups have all first time visitors 43% stayed in hotel/motel
55% of groups with all repeat visitors Average group size: 2.24
21% flew on a portion of their trip Average age: 56
71% used auto/truck as travel mode to enter MT
Kalispell Chamber of Commerce/Convention & Visitor Bureau - FY'16 Marketing Plan P a g e 17
Top 5 residency of origin: WA, Alberta, OR, CA, ID, MN, British Columbia
64% gave Vacation/recreation/pleasure as primary reason for visiting the area
Top activities include: scenic driving (77%), day hiking (54%), nature photography (50%), recreational
shopping (42%), wildlife watching (40%) and visiting other historical sites (29%).
Business Travel: U.S. business travel is projected to top $310 billion this year, a record 6.2% increase on
top of a record -breaking 2014. A record number of business travelers are taking a record number of trips
and spending record amounts on sales calls, training meetings and corporate events, said Joe Bates, vice
president of research at the Global Business Travel Association Foundation. (Travel Market Report)
Business travelers are spending more time engaging with a travel destination, using business travel as an
excuse to explore something new and expand their horizons. Six out of ten respondents are more likely
to mix business and pleasure on trips than they were five years ago. They want to positively impact not
only their careers but also their lives. (Skiff)
Impact of Mobile and Social Media: Travel in 2015 will be planned and executed online and on mobile
devices. How to join the existing conversation in a manageable way? A brand that connects to
travelers' ideals of themselves and the world will be more successful in building long-term meaningful
relationships with customers. (Skiff)
As a DMO we need to focus on building quality engagement versus working to build numbers of
followers (reach). Two methods to achieve that are by using quality lifestyle posts that accurately
portray our destination and identify and build influencer relationships — who is talking about us and
using the voice we want.
Although content is king, visuals reign (Skiff). Our destination and all of the surrounding beautiful
scenery lends itself well for Instagram, Facebook and video on our You Tube channel.
The following trends for social media give direction on where to focus efforts during FY'16:
• Twitter and Facebook will be used as a real time concierge in answering visitors' queries, or
promoting specific events and attractions.
• 3 out of every 4 people post photos to social networking sites from a trip.
• 92% of consumers say they trust word of mouth and recommendations from friends and family
above all other forms of advertising.
• 52% of Facebook users said their friends' photos inspired their holiday choice and travel plans.
(Social Media Today, Skift and Four Pillars)
Meetings -Groups: 67% of professional meeting planners are searching online before they contact a
destination (Tom Martin). Next generation attendees crave collaboration and experiences to deliver
more meaning and context. They are looking for productivity, opportunity and new experiences.
Meeting planners are interested in unique venues and experiences to increase the appeal and
productivity of their events. As travel costs and headaches related to travel continue to rise, more
planners will be looking closer to home. Also the growing concerns for sustainability will increase the
importance of going local in both location of meetings and food options.
Kalispell Chamber of Commerce/Convention & Visitor Bureau - FY'16 Marketing Plan P a g e 1
According to DMO Outlooks, Associations are diminishing in size due to generational shifts but the total
number of Associations is increasing. This leads to more meetings with fewer attendees which is a good
fit for Kalispell. Meeting planning companies such as CVent are seeing a 33% increase from non-
professional planners (Executive Assistants, Brides planning their own weddings etc.) versus professional
planners (Conference Direct, Helms Briscoe). 2013-2014 RFP's submitted = 35.5 % (non-professional)
62% (professional). 2014-2015 RFP's submitted = 50% (non-professional) 50% (professional). (CVent)
DMO's interested in growing the M&C market need to expand their reach to non-professional meeting
planners and be creative to grow business. To take full advantage of the meeting audience, DMO's
should use technology to extend the lifecycle of the meeting by soliciting engagement through social
channels and apps before and after the meeting.
Economy Services: Companies like Airbnb, HomeAway, VRBO, Luxury Retreats and other upcoming
startups are driving the market. The industry defines this segment as Shared Economy, assets that are
either rented or bartered (e.g., Airbnb and Uber) outside of traditional commercial arrangements.
Traditional lodging properties (hotels and motels) need to use technology to speak to the economy and
experiential traveler. KCVB needs to find ways to acknowledge that trend while continuing to highlight
the affordable variety of lodging found in Kalispell.
Kalispell Chamber of Commerce/Convention & Visitor Bureau - FY'16 Marketing Plan P 9
GOALS AND OBJECTIVES
Goals
1. Connect with potential and repeat visitors as demonstrated through increased usage of our key
platforms (website, social media, and newsletter subscriptions).
2. Grow winter season visitations
3. Work cooperatively with other local organizations to promote local events calendar
4. Increase earned media placement for Kalispell in travel media
5. Expand and improve resources at the Visitor Information Center
6. Provide sponsorships to identified events and sports tournaments that have long term growth
potential during shoulder and winter seasons.
7. Connect with active meeting planners in drive market
8. Play an active role as a voice for tourism in the state and the community through positive
publicity and outreach.
Obiectives
Consumer Travel
a. Increase total unique visitors to website by 8% over FY'14
b. Increase unique visits to website from mobile devices by 10%
c. Increase occupancy at TBID hotels between November and February by 2%
d. Generate 6 media stories in target markets through public relations efforts
e. Expand VIC hours to 7 days a week between June 1 and Sept 1
f. Identify method to coordinate event calendars with members and relevant local organizations
Events and Sports Tournaments
a. Successfully produce established signature events: on budget and increased economic impact to
community.
b. Establish sponsorship for two other events or sports tournaments that have longterm growth
potential during off-season.
Meetings & Conventions
a. Establish Customer Relationship Management program and Lead Generation Service to improve
communication with identified meeting planners in drive market.
b. Create marketing program for local and out of market use to promote Kalispell as
meetings/convention destination.
c. Create a comprehensive database and recruitment program of all active regional planners.
d. Update and enhance promotional materials including photos
Kalispell Chamber of Commerce/Convention & Visitor Bureau - FY'16 Marketing Plan I I t-- I 110
KCVB TBID BUDGET - FY'16
Projected Revenue $ 525,000
FY'15 Carryover $ -
Total $ 525,000
Program Description
Project Program Total
Staffing &
Operations $235,500
Marketing Support $8,000
Smith Travel Reports $5,500
Memberships (TMMT, KDA, Voices) $2,500
Website $18,000
Maintenance, enhancements, SEM
Consumer Marketing $85,000
Photo and video library $5,000
Social Media admin & advertising $8,000
Creative services $15,000
Media buy: print and online $30,000
Travel show attendance
$2,500
Trade show booth
$500
Airport displays
$7,000
EMarketing
$7,000
Visitor guide and niche brochures
$10,000
Events and Sports -Operations and Promotion
$108,500
Dragon Boat Festival
$25,000
Spartan Race
$25,000
Pond Hockey
$25,000
Other event & sports sponsorships
$5,000
Event Operations Management
$28,500
Groups and M&C
$40,000
Meeting Planner Shows
$5,000
Meeting Planner FAM
$10,000
Meeting planner incentive program
$9,000
Group photo and video library
$6,000
M&C guide
$3,000
Customer Relationship Mgmt
System
$2,000
Lead Generating Service
$5,000
Publicity $30,000
Travel media press trips $13,000
Proactive & reactive PR/Story
pitches $16,000
Kalispell branded merchandise $1,000
TOTAL $ 525,000
Kalispell Chamber of Commerce/Convention & Visitor Bureau - FY'16 Marketing Plan P a g e 111
TOURISM BUSINESS IMPROVEMENT DISTRICT
FUND: 7855
PROJECTED FIDUCIARY RECEIPTS AND FUNDS DUE TO
estimated
proposed
ACTUAL
ACTUAL
BUDGET
ACTUAL
BUDGET
FY12/13
FY13/14
FY14/15
FY14/15
FY15/16
BEGINNING CASH
10100 CASH:
$1,605
$928
$0
$0
$0
Total Cash
$1,605
$928
$0
$0
$0
RECIEPTS
10100 Room Tax
$439,617
$505,000
$550,000
$550,000
$525,000
Total Receipts
$439,617
$505,000
$550,000
$550,000
$525,000
TOTAL AVAILABLE
$441,222
$505,928
$550,000
$550,000
$525,000
DUE TO
21210 Due to TB ID
$440,294
$505,928
$550,000
$550,000
$525,000
ENDING CASH
CASH:
$928
$0
$0
$0
$0
PROGRAM DESCRIPTION
The Tourism Business Improvement District is a component unit of the City of Kalispell.
The City does not record revenues and expenses of the district. The funds are passed
thru to the Chamber of Commerce. The Chamber is responsible for managing the funds
and providing the City with financial statements.
12
KALISPELL BUSINESS IMPROVEMENT DISTRICT
2015 -2016 BUDGET
DOWTOWN
NMSPEU
Board of Directors
Jon Fetveit, Chair
Janet Clark
John Hinchey
Pam Mower
Marshall Noice
Tim Price
Debbie Snyder
Coordinator:
Pam Carbonari
Downtownkalispell.com
May, 15, 2015
Mayor and City Council,
The following is the proposed budget for the City of Kalispell Business Improvement District. This budget keeps
in mind the Mission, Vision and Purpose of the District. A list of accomplishments and a work plan for 2015 —
2016 is included.
The Mission of the Kalispell Business Improvement District
To promote and foster economic growth and stability within the Business Improvement District while preserving
Downtown Kalispell's rich historic and cultural identity.
The Vision
By preserving historic charm, fostering growth, promoting a sense of community and improving image, Downtown
Kalispell will develop into an attractive location for investors, property owners, business owners, and residents, and
become a destination point for visitors.
P() Box 1997 Kalispell, NIT 59903 (406) 253-6923 w-.i-H-.doir-ntownkalispcll.com
KALISPELL BUSINESS IMPROVEMENT DISTRICT
The Purpose
To accomplish its vision of creating a vibrant and dynamic business district the BID works to:
• Build effective partnerships with businesses, institutions, property owners and city government to
maintain a clean and safe community.
• Attract, retain and promote quality businesses and retail segments too support our local economy.
• Promote Kalispell as a renowned destination point with a business, retail and institutional mix offering
unique products, services and events.
• Coordinate programs designed to promote Kalispell as the preferred place to shop, work, learn and live.
Accomplishments
• Fagade Improvement Program — Secured a $15,000 grant from the Montana
Department of Commerce — Main Street Program Purchased 19 new street trees for
the BID District
• Funded and supervised the Downtown Ambassador — keeping downtown clean &
friendly
• Flowers for the BID District
• Television commercials advertising downtown events
• Updated web site to accommodate mobile devices & other upgrades
• Contracted to maintain a web presence through Facebook
• Continue the wooden coin program - $5.00 off the purchase of $25.00
• Downtown Ambassador contracted to clean downtown parking lots and decorative
garbage cans
• Wayfinding signage downtown completed in cooperation with the City of Kalispell
with matching funds provided by the BID
• Supported downtown events; Chocolat Affaire, Thursday!Fest, Taste of Kalispell,
The Art Walk, A Run Through History
• Worked with new and potential property/business owners
• Maintained part time Coordinator position
• Represented the interests of the downtown in the CORE area plan
• Worked with the city on the development and implementation of right of way
permits for signs, tables, chairs, art and parklets within the BID District
• Restored pedestrian benches within the district
PO Box 1997 .Kalispell. MT 59903 (406) 253-6923 %c«-w.dom-nto,*i nk..alispell.com
KALISPELL BUSINESS IMPROVEMENT DISTRICT
WORK PLAN 2015 - 2016
• Continue investment in our web site and web presence
• Increase presence on social media
• Maintain Coordinator and downtown Ambassador positions
• Provide 42 hanging plants and plants for 54 corner planters
• Award $30,000 in Fagade Improvement grants
• Additional beautification projects
• Work with the city to review and evaluate transportation/parking issues downtown
• Assist property owners/business owners resolve issues downtown
• Coordinate with the City of Kalispell Planning office regarding the Downtown Plan
• Advertise downtown events to continue drawing visitors for the economic success
of property/business owners
• Continue to be an advocate for downtown
• Develop a plan for bicycle/pedestrian safe & friendly downtown
N) Box 1997 kalisp0l, Nil 59903 14061 253-6923 %rww.downtom nkalispell.com
BUSINESS IMPROVEMENT DISTRICT
FUND: 2700-490-470330
PROJECTED REVENUE AND FUND SUMMARY
BEGINNING CASH
10100
CASH: Operating
Total Cash
REVENUES
363010
Assessments
311100
Levy
312000
Penalty & Interest
335230
Class 8 PP Reimb.
346050
Festivals
365000
Donations
371010
Interest
Total Revenue
TOTAL AVAILABLE
EXPENSES
Operating
ENDING CASH
CASH: Operating
estimated
proposed
ACTUAL
ACTUAL
BUDGET
ACTUAL
BUDGET
FY12/13
FY13/14
FY14/15
FY14/15
FY15/16
$129,044
$116,040
$77,818
$77,818
$76,950
$128,044
$116,040
$77,818
$77,818
$76,950
$24,446
$63,841
$576
$0
$397
$10,118
$926
$23,963
$64,084
S319
$251
S600
$16,210
$449
$23,000
$63,000
$250
$200
$1,000
$5,000
$500
$24,000
$63,000
$136
$311
$0
$3,000
$350
$24,000
$63,000
$136
$311
$0
$20,000
$250
$100,304
$105,876
$92,950
$90,797
$107,697
$228,348
$221,916
$170,768
$168,615
$184,647
$112,308
$144,098
$169,036
$91,665
$148,734
$116,040
$77,818
$1,732
$76,950
$35,913
DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WAS CREATED May 17, 2004
by Resolution 4891 A adopting a budget and providing funding through a mill levy
and assessment combination.
16
BUSINESS IMPROVEMENT DISTRICT
FUND: 2700-490-470330
EXPENDITURE DETAIL/SUMMARY
PROGRAM:
STAFFING:
349 Mileage/Supplies/Conferences/ Rent
350 Contract staff - coordinator
353 Contract staff - other
IMPROVEMENTS:
244 Way finding signs
245 Welcome sign at entrances to district
COMMUNICATIONS:
322 Newsletter
345 Cell Phone/Wireless
352 Web Site Development/logo
357 Contractor - Twitter/Facebook/Blog
DEVELOPMENT ACTIVITY:
351 Development Activity: Contract services
355 Fagade Improvement Program
365 Advertising/Publications
366 Sponsorship/Events
530 Insurance
TOURISM:
356 Printing
BEAUTIFICATION:
360 Art
364 Cleaning & Flowers
522 Administrative Transfer
Total Budget
proposed
ACTUAL
ACTUAL
BUDGET
BUDGET
FY12/13
FY13/14
FY14/15
FY15/16
$5,560
$5,167
$4,000
$5,000
$35,183
$29,300
$29,200
$30,000
$15,268
$18,962
$20,000
$20,000
$0
$26,482
$0
$0
$5,440
$0
$0
$0
$224
$303
$350
$350
$821
$809
$1,000
$800
$1,864
$3,355
$4,000
$4,000
$2,010
$3,536
$3,000
$5,000
$20,321
$6,165
$44,189
$20,000
$0
$11,100
$15,000
$30,000
$10,598
$23,401
$20,000
$6,000
$2,585
$1,449
$3,500
$3,500
$980
$7,183
$7,000
$7,200
$719
$111
$6,000
$6,000
$0
$500
$2,000
$1,000
$8,090
$2,859
$5,000
$4,000
$2,645
$3,416
$4,797
$5,884
$112,308 $144,098 $169,036 $148,734
17