03-11-15 Tourism Business Improvement District MinutesBoard of Directors Meeting
Kalispell Tourism Business Improvement District
Location: Hilton Garden Inn
March 11, 2015
3:00 pm — 5:00 pm
Minutes
Board Members Present: Janet Clark, Vanessa Nordahl, Dan Moderie, Dawn Hendrickson, Karina Bemis, Gib Bissell,
Lisa Brown
Board Members Absent: none
Staff Present: Diane Medler, Chris Parson, Dawn Jackson, Vonnie Day
Visitors: Scott Rieke, Matt Hudson (Daily Interlake)
Meeting was called to order by Janet Clark, vice -chair, at 3:04 PM.
1. Hear from the public — none
2. Board Action
a. Approve minutes from the February 4, 2015 meeting:
Action: Motion was made by Dan Moderie to approve the minutes. Motion seconded by Gib Bissell.
Discussion: none. Board approved unanimously.
b. TBID financial statements for January, 2015:
Action: Motion made by Janet Clark to approve the financials. Motion seconded by Gib Bissell.
Discussion: none. Board approved unanimously.
c. Approval of FY'16 marketing plan budget, goals and objectives:
Action: Motion was made by Lisa Brown to approve FY'16 marketing plan budget, goals and
objectives. Motion seconded by Gib Bissell.
Discussion: FY'16 goals are similar to FY'15, however 41h signature event has been removed
due to decreased revenue projections. CVB is tracking on all FY'15 consumer marketing and event
objectives to date. Will continue to focus on promoting signature events. Meeting and Convention
objectives remain the same. Dawn will visit each property to become familiar with what is offered.
Board discussed generating corporate and local sponsorships to help cover costs of meetings &
conventions. There was positive discussion of vinyl wraps in airport baggage area. CVB will not
exercise 3rd year option on hosting Montana High School Rodeo Finals. Future contributions to
AERO will be in -kind promotions. Reviewed information on primary and emerging markets.
Board approved unanimously.
3. Board Discussion
a. Pond Hockey recap: 60 teams participated. Unusually warm weather forced relocation of event
to Woodland Park. The new location worked well and was preferred by many spectators and
players as a venue. The Kalispell City Council turned down CVB request to serve beer at the event.
The absence of a beer tent caused a drop in the number spectators and the players left the event
site between games to go to a neighboring bar. Vendor sales were negatively affected. The City
Council has invited CVB staff to a work session to discuss beer service at future events. Woodland
Park is being considered as a possible venue for the 2016 Pond Hockey Classic.
b. Dragon Boat venue change update: Approximately 120 attended the Community Meeting in
Lakeside on February 24. A final decision on approval of the Conditional Use Permit to hold the
Dragon Boat Festival in Lakeside will be made at a Board of Adjustment Hearing, Tuesday, April 7,
6:00 pm at the Earl Bennett Building. Everyone is encouraged to attend the hearing.
c. Western B Basketball Tournament: good return in room nights. TBID provided $6,500 in
sponsorship with minimal staff time required. CVB will look at bringing in more sporting events.
d. Press Trip recap: CVB hosted four travel writers February 24-28 who provide extreme outdoor
adventure stories for Mountain Magazine, Outside Magazine, Yobeat, Free Skier, ESPN. Although
the unusually warm weather affected some of the planned activities, they were able to visit
Whitefish Mountain Resort, Blacktail Mountain Resort, Glacier Park and Izaak Walton Inn. Their
stories will probably be published next year. CVB also helped host Kurt Repanshek from National
Parks Traveler who was in the area to explore winter activities in Glacier National Park. He cross-
country skied to Avalanche Lake with Superintendent Jeff Mow, accompanied by the head ranger
and a photographer. Montana Department of Tourism provided a staff escort, paid for Kurt's airline
ticket and Glacier Country hosted lodging and dinner at Izaak Walton Inn.
e. Nominations process for 2015 board vacancies and officers: a new slate of officers will be confirmed
at the April meeting for a term beginning May 1. Dan Moderie is the only current Board member
whose term is expiring. Dan will be eligible to renew his candidacy for Board membership. Notice
will be sent to TBID properties in the same size category notifying of the opening in that Board
position.
f. Marketing updates: The Kalispell Visitor Guide is finished. A PDF is available on
www.discoverkalispell.com. Staff is working on a presentation for a national conference for June
2016 or 2017. Diane will attend the Calgary Outdoor Adventure Show March 21 — 22.
g. Due to schedule conflict, the TBID Board meeting is moved to April 15.
Meeting was adjourned at 4:25 PM
Respectfully Submitted: Diane Medler
For Further Information. Please Contact
Diane Medler, CVB Director, diane@discoverkalispell.com or 406-758-2808