03-05-14 TBID MinutesBoard of Directors M eeti ng
Kalispell Tourism Business Improvement District
Kalispell Chamber of Commerce
March 5, 2014
M i nutes
Board Members Present: Lisa Brown, Lori Fisher, Gib Bissell, Janet Clark, Angie Bowman, Dan Moderie
Board Members Absent: Chris Walters
Staff Present: Diane Medler, Fob Brisendine
Guests Present: Scott Reke and Debbie Fbttier, Best Western Fiathead Lake Inn & Sjites, Pat McGlynn, Fiathead County
Extension Agent and Maartin Fischer
Meeting wascalled to order by Lisa Brown, Chairman of the Board at 3:05 PM.
Hear from the public— Pat McGlynn and Maartin Fischer presented the Fiathead Val I ey Agri -Tourism
Promotion Initiative. Pat works with growers involved in grapes, hops, cherries. Maartin comes from the
Netherlands where agri-tourism wasa$600M industry. They both see potential to build agri-tourism in the
Fiathead Valley to provide activities for our visitors and help support the farmers and growers duri ng the off
seasons. Example was the farm to table dinner they assisted with for the KCVB Fall travel media fam. The
could like to create accessto farms for activities such astrails, lakes, huckleberry picking, cherry picking —
areas that aren't typically accessible to the public that would give a setting for a unique activity for the
traveler. They will invite hotels on a Fam trip to do a test run on some of the activities they are able to put
together. It will start small with the hopes of growing of the years.
2. Board Action
a. Approve Minutes from the February 5, 2014 Meeting:
Action: Motion was made by Lori Fisher to approve the minutes. Motion seconded by Janet Clark.
Discussion: none. Board approved unanimously.
b. TBID financial statements for January 2014:
Action: Motion was made by Janet Clark to approve the financial statements. Motion seconded by
Gib Bissell. Discussion: none. Board approved unanimously.
C. Approval of FY'15 marketing plan goals and objectives and budget. The board discussed the goals
and objectives and did not offer any changes or additions. Board discussed the preliminary budget
and decided to not take action to approve as some figureswill change as more information is
received over the next couple weeks. The final marketing plan and budget will be sent to the board
prior to the April board meeting for review. Action to approve the marketing plan and budget will
be completed at the April meeting.
d. Montana Elate Drill Team Competition request for sponsorship. Board reviewed the discussion from
the February meeting. It is important to keep our equestrian niche growing and the TBID wants to
continue to support the Majestic Valley Arena. The event is not a draw for out of market spectators
but the organizers have selected a TBID hotel as host property. Possibility for larger sponsorship if
the event moves later into the fall and grows the number of out of market teams.
Action: Motion was made by Janet Clark to approve a $1,000 sponsorship for the 2014 MT Elate
Drill Team Competition. Motion seconded by Gib Bissell. Discussion: none. Board approved
unanimously.
3. Board Discussion
a. Fond Hockey Update: Successful event. Weather cooperated, had 18 inchesof ice. R-,ceived good
feedback from participants- "we'll be back and I know 6 other teamswho will come". TBID hotels
have reported 462 rooms to date. The participants stayed in avariety of TBID properties: small,
medium and large. Preliminary event summary sheet was distributed which outlined 3,200
spectators and participants over 3 days, 246 hockey games were played by 51 teams (40 out of
market), 856 pucks used, zero injuries, 86 volunteers. Full event recap report will be provided at
April meeting.
b. MHSIRA Finals Update: www.MTFbdeo.comislive, Facebookpage isactive with more than 600
followers. Asking TBID properties to create packages and rate incentive to push attendees and their
families to stay in Kalispell. KGVBissoliciting sponsors for the event which includes presenting
sponsors, buckle and saddle sponsors, chute sponsors and program ads.
c. Spartan Race: over 3,800 registrationsto date, anticipate being between 5,000-5,500 racers.
Sportsman &i Haus has committed to a $7,500 sponsorship level again this year. Spartan ownership
and key management are coming to the race this year. Finalizing contract with Flathead Lake Lodge
and securing sponsors and other logistics. To be determined isthe pre or post party. Spartan is not
as interested in having registrations take place at pre -party this year.
d. Nominations for 2014board vacancies: Chris and Lisa's seats expire April 301". Request for
nominations will be sent tot hefull TBID soliciting applications from Guesthouse Inn & Suites, HGI,
Fed Lion, Motel 6 or Holiday Inn Express.
e. Travel Ebows: Diane and Fbb are attending the Intl Sportsman Expo travel show in Salt Lake City March
13-16. Accompanying us is Glacier Anglers and Trout TV. Diane then goes tot he Calgary Outdoor &
Adventure Show March 22-23. Corrie Holloway with Glacier Guides Montana Paft isworking the booth
along with the KGUB at that show.
f. Marketing R-,ports: Winter Banner Ad Campaign generated almost 9M impressions, 9,000 clicksto the
websitewith aClRof0.110/ Winter video/ photo shoot is complete. We'll create a 3 minute winter
video then use some of the footage along with our warm season video to create a 4-season full length
video.
Meeting was adjourned at 4:45 PM
R-,spectfully Sibmitted: Diane Medler
For Further Information. Please Contact
Lisa Brown, Board Chairman lisa.brown@redlion.com or 406-751-5064
Diane Medler, GVB Director, dianem@kalispellchamber.com or 406-758-2808