06-05-13 TBID MinutesBoard of Directors Meeting
Kalispell Tourism Business Improvement District
Kalispell Chamber of Commerce
Jane 5, 2013
M i notes
Board Members Present: Janet Clark, Angie Bowman, Gib Bissell, Dan Moderie, Lori Fisher, Chris Walters
Board Members Absent: Lisa Brown
Staff Present: Diane Medler, Fbb Brisendine
Guests Present: CJGetty, Fbd Lion Hotel
Meeting was called to order by Lori Fisher, Vice -Chairman of the Board at 3:04 FM.
1. Hear from the public- none
2. Partners Creative presented the FY14 brand messaging, marketing campaign creative and website
enhancements and updates.
3. Board Action
a. Approve Minutesfrom the May 1, 2013 Meeting:
Action: Motion was made by Janet Clark to approve the minutes. Motion seconded by Gib Bissell.
Discussion: none. Board approved unanimously.
b. TBIDfinancial statementsfor May2013:
Action: Motion was made by Angie Bowman to approve the financial statements. Motion seconded
by Janet Clark. Discussion: none. Board approved unanimously.
c. TBID comp room allocation and rate for KGVBinitiatives: Discussion: Fbb presented a room form
which outlined the comp room allocation based on room inventory and provided each property to
determine a staff rate. Chris felt the TBID should consider that TBIDfunds be allocated to cover
room nights needed for KCVB initiatives. Gib felt that he would rather have the TBID funds used for
marketing than paying him for rooms, he iswilling to donate his share. Janet stated that iswe
weren't bringing in eventswewouldn't be that busy, each of us needs to help by providing rooms to
support the initiative. Angie said that it is good to push out this information because some of the
TBID hotels don't realize that others give comp rooms. If some hotels dedine to participate then we
can eliminate those rooms from the comp room inventory so it doesn't fall bads on the other
properties.
Action: Motion was made by Chris Walters to proceed with sending the letter and form to TBID
hotels. Motion was seconded by Lori Fisher. Discussion: none. Board approved unanimously.
4. Board Discussion
a. goartan Faace: over 4,300 registrations, 3,500 completed the race, 420 dropped out during race,
over 1200 spectators, 500 kids racers, 300 volunteers, 50 staff were on site at Face Day. TBID hotels
reported 625 room nights generated by the event. An onsite survey was completed at the event.
ITRRwill record data and generate a report that will indicate the total economic impact to our area.
b. Dragon Boat Festival: Over 85 teams registered to date. Soliciting additional out of market teams
before dosing registration. The group discussed the welcome reception. Snce the teamswill be
setting up their tents on Friday it wasn't dear whether it would be best to have the Captains
meeting/ welcome reception at the Lodge or bads in Kalispell. The group agreed that we want to
bring folks bads into town so they visit our restaurants. Once the site of the Saturday night Bash is
determined then the Friday event will be finalized.
c. Consumer Marketing Updates: April online marketing report was included in the board packet. It
showed a 366% increase in unique website visits over April 2012. Visits from Alberta increased
744%, British Columbia increased over 1,200%and we are seeing steady increases from
Saskatchewan and Ontario. Fbport also showed a 59%page view increase and 85%increase in total
dicks/ interactions on the Kalispell Trip Advisor page. STRFbport showed a 3.5%decrease in
occupancy, 1 %increase in ADRand 2.6%decrease in F;bvPARfor April.
d. TBID3d quarter payment came in at $80,902 and showed a5%increase in room nights over
previous year.
Meeting was adjourned at 5:00 FM
Fbspectfully Submitted: Diane Medler
For Further Information, Rease Contact
Lisa Brown, Board Chairman lisa.brown@redlion.com or 406-751-5064
Diane Medler, CVB Director, dianem@kalispellchamber.com or 406-758-2808
2013 Board Meeting Schedule - Kalispell Chamber Conference Fbom at 3:00 PM
g 3 ""May-4 d-Pe-a July 10
August 7 October 2 November 6 December 4