04-13-11 TBID Special Meeting MinutesSPECIAL Board of Directors Meeting
Kalispell Tourism Business Improvement District
Wednesday, April 13, 2011— 3:00 PM
Red Lion Hotel
Minutes
Board Members Present: Janet Clark, Lori Fisher, Arlinna Wolfe, Gib Bissell
Board Members Absent: Bryan Scott, David Ginepra, Chris Walters
Staff Present: Joe Unterreiner, Diane Medler
Guests Present: Lisa Brown and CJ Getty, Red Lion Hotel; Katherine Thompson, City of Kalispell
Meeting was called to order by Gib Bissell, Vice -Chair of the Board at 3:00 PM.
1. Hear From The Public:
Katharine Thompson stated that her interest in attending was to hear the direction that the TBID/KCVB are
taking on branding Kalispell as she see the importance of working complementary in any grants or other projects
involving the City of Kalispell.
2. Board Discussion:
Presentation by Partners Creative: Suzanne Elfstrom Account Manager and Sean Benton Principal. The
presentation on the Kalispell Brand included the process we have taken, findings from the information gathered
from stakeholders and guest interviews, brand messaging pillars and a demonstration of the logo and tagline
options for input. The group felt the brand information was on track and pulled together the discussion from
the strategic planning session. They favored one logo over the other and felt strongly about Discovery In Every
Direction as a tagline. Partners will refine the logo based on input and present either by web ex or at the next
meeting.
3. Board Action:
Partners Creative answered the questions regarding the website proposal raised by the board at the April 61n
board meeting.
a. Sean Benton displayed a site map of the website explaining that the number of pages is essentially
unlimited. Their proposal includes creating a variety of page templates. Through the CMS system content
can be added to a template to create as many pages as deemed necessary.
b. Analytics - Suzanne confirmed that the site will be tracked by Google analytics which provides a variety of
reports, accessible by the KCVB.
c. CMS — the content management system used is CMS Made Simple. It is an open source system they have
utilized on several websites with great success. The system was demonstrated to Diane at a previous
meeting, she confirmed it was robust and easy to use.
d. SEO/SEM — Partners explained in more detail the steps taken when building the website with applicable
keywords in the content and source code. Since it will be a new website in the eyes of search engines an
ongoing search engine marketing and optimization program is recommended to bring placement of the site
up to the first page of results. They will provide an estimate prior to the next meeting.
Action: Discussion —Arlinna was concerned that some board members were missing. The group confirmed that
we do have a quorum and the meeting was posted and noted. The group felt Partners addressed the questions
sufficiently. Motion was made by Lori Fisher to approve Partners Creative website proposal allowing them to
begin construction of the site. Motion seconded by Janet Clark. Board approved with Arlinna Wolfe abstaining.
Meeting was adjourned by Gib Bissell at 5:00 pm
Respectfully Submitted: Diane Medler