04-06-11 TBID MinutesBoard of Directors Meeting
Kalispell Tourism Business Improvement District
Wednesday, April 6, 2011— 3:00 PM
Kalispell Chamber of Commerce
Minutes
Board Members Present: Chris Walter, David Ginepra, Janet Clark, Lori Fisher, Arlinna Wolfe, Bryan Scott and Gib Bissell
Board Members Absent: David Ginepra
Staff Present: Joe Unterreiner, Diane Medler
Guests Present: Dan Moderie, Kalispell Super 8
Meeting was called to order by Chris Walters, Chairman of the Board at 3:00 PM.
1. Hear from the public
Introduction of Dan Moderie from the Kalispell Super 8
2. Board Action
a. Approve Minutes from the March 2, 2011 Meeting: Discussion: None
Action: Motion was made by Janet Clark to approve the minutes as written. Motion seconded by Gib
Bissell. Board approved unanimously.
b. Approve Minutes from the February 21" special board meeting: Discussion - None
Action: Motion was made by Janet Clark to approve the minutes as written. Motion seconded by Gib
Bissell. Board approved unanimously.
c. TBID financial statements: Discussion - None
Action: Motion was made by Lori Fisher to approve the financial statements. Motion seconded by
Arlinna Wolfe. Board approved unanimously.
d. Dan Moderie appointment to board: Discussion — None
Action: Motion was made by Gib Bissell to recommend Dan Moderie for vacated TBID board seat to the
Governing Body (City of Kalispell). Motion was seconded by Lori Fisher. Board approved unanimously.
e. By Laws modifications: Discussion — Arlinna was concerned that the wording wasn't clear enough that a
vacated seat filled by different category as an interim position would revert back to the appropriate
hotel category as soon as a nominee was available. The wording on the modifications was revised.
Action: Motion was made by Arlinna Wolfe to approve the by law modifications as amended. Motion
was seconded by Lori Fisher. Board approved unanimously.
3. Board Discussion and Action
a. Website: The group discussed the website proposal submitted by Partners Creative. Items the group
felt were not addressed adequately in the proposal were 1) number of website pages the cost includes,
2) details of SEO included in website creation, 3) analytics included in price, 4) what the content
management system offers, and 5) options for ongoing SEO after site is launched. Diane will ask
Partners to address those questions at their presentation on April 131" on branding.
b. Sales Manager position description: the board reviewed the position description, proposed
compensation and bonus schedule. There was much discussion as to the benchmarks for success
particularly on objectives for total number of room nights generated. Diane suggested a work session
within the next week to continue the discussion. The position will be posted with Job Service within the
next couple weeks. The board agreed that a salary range be decided now and bonus schedule
completed prior to interviews.
Action: Motion was made by Gib Bissell to agree to a salary range of $30,000 - $40,000 DOE for the
group sales manager position. Motion was seconded by Lori Fisher. Board approved with Bryan Scott
abstaining.
c. Airport Visitor display: The TBID materials have been displayed at the airport for the past several
months. Per the agreement for the KCVB to obtain a third of the booth display space the KCVB was to
reimburse the WCVB and FCVB for a third of the cost to originally construct the display. Per the board's
direction Diane asked the FCVB for a reduction in their reimbursement rate due to several of the TBID
members being members of FCVB when the display was constructed. No response has been received
from the FCVB and Gib suggested that we should not expect any. Diane asked the board for
confirmation if the TBID wanted to proceed with the original agreement as the WCVB has invoiced and is
requesting payment. Bryan suggested that we pay the agreed price then use our space to create a kiosk
with a screen and video.
Action: Motion was made by Arlinna Wolfe to sign the Airport display agreement and pay WCVB as
invoiced. Motion was seconded by Janet Clark. Board approved unanimously.
d. TBID Audit: the group discussed the presentation made by JCCS at the last board meeting and the pros
and cons of implementing an audit process. Chris stated that these are internal controls to assure that
hotels are paying their share. Gib stated that this is business, it's not necessarily subjective. Bryan
passed out his suggested outline of conducting an audit internally. He stressed the concern whether we
even have the authority to order an audit of a TBID member; he thinks only the County Assessor has
that authority. Gib suggested that we ask the city to perform the audit, if they have the authority. Bryan
will do research and find out where that authority lies. Janet will call the City Attorney and ask his
opinion.
e. FY 12 Marketing Plan: The board was provided the draft marketing plan prior to the meeting for their
review. Diane distributed an outline of the budget for first review. Minimal discussion occurred. The
marketing plan and budget will be updated and sent to the board prior to the May meeting and be
placed on that agenda as an action item.
f. TBID Mission Statement and possible redirection - Bryan passed out his proposal to opt out of a typical
sales and marketing program and use the TBID funds for an event underwriting program. The group
agreed on the importance of event sponsorship but felt the direction we are taking on marketing
Kalispell was on track. Based on that discussion the group requested that Diane move funds from
consumer and group marketing to enlarge the event sponsorship budget item for FY 12.
Meeting was adjourned by Chris Walters at 6:45 PM.
Respectfully Submitted: Diane Medler
For Further Information, Please Contact
Chris Walters, Board Chairman, chris.walters@hilton.com or 406-758-2570
Diane Medler, CVB Director, dianem@kalispellchamber.com or 406-758-2808
Board Meeting Schedule for 2011 - Kalispell Chamber Conference Room at 3:00 Pm
Jay 5 FebFuaFy4 MaFGh 2 A-pFilf May 4 June 1
July 6 August 3 September 7 October 5 November 2 December 7