05-04-11 TBID MinutesBoard of Directors Meeting
Kalispell Tourism Business Improvement District
Wednesday, May 4, 2011— 3:00 PM
Kalispell Chamber of Commerce
Minutes
Board Members Present: Chris Walter, Dan Moderie, Janet Clark, Lori Fisher, Bryan Scott and Gib Bissell
Board Members Absent: Arlinna Wolfe
Staff Present: Joe Unterreiner, Diane Medler
Guests Present: Leo Sprague, Montana Hospitality Corporation
Meeting was called to order by Chris Walters, Chairman of the Board at 3:00 PM.
1. Hear from the public
Introduction of Leo Sprague. Montana Hospitality Corporation will be the management company for the Outlaw
Inn.
2. Board Discussion
a. Presentation by Partners Creative. Review of brand process and demonstration of website creative.
b. Discussion on upcoming officer elections. The City Council will hear the requested bylaw modifications
on May 161". Assuming that will be approved, the officer elections will be held at the June TBID board
meeting. Any board member interested in an officer position should email Chris Walters prior to the
June meeting.
3. Board Action
a. Approve Minutes from the April 6, 2011 Meeting: Discussion: None
Action: Motion was made by Janet Clark to approve the minutes as written. Motion seconded by Gib
Bissell. Board approved unanimously.
b. Approve Minutes from the April 131" special board meeting: Discussion - None
Action: Motion was made by Gib Bissell to approve the minutes as written. Motion seconded by Lori
Fisher. Board approved unanimously.
c. TBID financial statements: Discussion - None
Action: Motion was made by Gib Bissell to approve the financial statements. Motion seconded by Janet
Clark. Board approved unanimously.
d. Sales Manager compensation package: Motion was made by Lori Fisher to agree to the bonus schedule
as presented by Diane. Motion was seconded by Gib Bissell. Board approved unanimously.
e. Sales Manager hiring process: The TBID board discussed the advantages of contracting with Express
Pros to facilitate the search process and interviews. Express will collect applications, verify information,
call references, present recommended candidates to the search committee and facilitate interviews. A
search committee will be formed to interview applicants and present top candidates to the full. Action:
Search committee - Motion was made by Gib Bissell to create a search committee to interview
applicants approved by Express Pros then present top two candidates to full board. Motion was
seconded by Janet Clark. Board approved unanimously.
Express Pros — Motion was made by Lori Fisher to contract with Express Pros with a budget not to
exceed $3,000. Motion was seconded by Gib Bissell. Board approved unanimously.
f. FY 2010 marketing plan and budget: the group reviewed the marketing plan narrative and the break out
of marketing plan strategies between the TBID and bed tax budgets. The board closely evaluated the
budget which was based on a projected revenue of $267,000 with a carryover from FY 2011 of $70,000
for a total of $337,000 broken out into Staffing (which includes CVB director and sales manager wages
and benefits), operations, research & education, website, publications, consumer marketing, event
marketing, group marketing and public relations/publicity. Motion was made by Lori Fisher to approve
the FY 2012 marketing plan and budget as presented. Motion was seconded by Gib Bissell. Board
approved unanimously.
4. KCVB update:
a. Diane and the officers discussed the need for a special board meeting to be held next week to
determine what businesses are to be featured on the discoverkalispell.com website and future
marketing initiatives. The meeting will be held Wednesday, May 11t", location to be determined.
b. Diane discussed the upcoming events being planned by the KDA and KBID for the Canadian Victoria day
weekend in May. The events will be promoted locally by the downtown associations. The TBID
consumer marketing funds would be used to promote the events in Canada through print advertising
and e-marketing to our database.
c. Kalispell Visitor and Community Guide was distributed.
Meeting was adjourned by Chris Walters at 5:00 PM.
Respectfully Submitted: Diane Medler
For Further Information, Please Contact
Chris Walters, Board Chairman, chris.walters@hilton.com or 406-758-2570
Diane Medler, CVB Director, dianem@kalispellchamber.com or 406-758-2808
Board Meeting Schedule for 2011 - Kalispell Chamber Conference Room at 3:00 Pm
Jay 5 FebFuaFy4 MaFGh 2 ApFil 6 May 4 June 1
July 6 August 3 September 7 October 5 November 2 December 7