10-10-12 TBID MinutesBoard of Directors Meeting
Kalispell Tourism Business Improvement District
Kalispell Chamber of Commerce
October 10, 2012
Minutes
Board Members Present: Janet Clark, Lisa Brown, Lori Fisher, Gib Bissell, Chris Walters, Dan Moderie
Board Members Absent: Angie Bowman
Staff Present: Joe Unterreiner, Diane Medler, Rob Brisendine
Meeting was called to order by Janet Clark, Chairman of the Board at 3:02 PM.
1. Hear from the public — None
2. Board Action
a. Approve Minutes from the July 11, 2012 Meeting: Discussion: none
Action: Motion was made by Gib Bissell to approve the minutes. Motion seconded by Chris Walters.
Board approved unanimously.
b. TBID financial statements: Discussion - None
Action: Motion was made by Lori Fisher to approve the financial statements. Motion seconded by Chris
Walters. Board approved unanimously.
3. Board Discussion
a. Dragon Boat: Rob and Diane provided a financial statement summarizing the 2012 festival. The event
broke even; expenses included the donation to Save A Sister. The board discussed the projected
expenses and revenue for the 2013 festival based on a two-day event. The event will be open to more
teams so team registration revenue will increase and the I<CVB anticipates a similar level of
sponsorships. Expenses will increase including the venue rental and event infrastructure costs. The
KCVB will reapply for the Special Event Grant. If the grant is received $23,000 will be allocated from
TBID events budget. If the grant is not received up to $46,000 may be required of TBID funding. This is
subject to sponsorships received and the KCVB's ability to find ways to generate more revenue around
the event. Chris discussed his concern that the event is so early in September when his hotel is already
full. He questions whether he wants to fund an event that will benefit the community more than his
hotel. Other hotels indicated that they might not be full during that weekend if not for the event. The
board discussed moving the festival later in September but agreed there are strong concerns about the
potential for bad weather. Janet Clark called for a vote of who was in favor of having the event again.
All board members present approved. Janet then called for a vote to schedule the event the same
weekend in September. All board members present approved.
b. Huckleberry 100: this year's race had 213 participants, significant increase over last year. The KCVB
sponsored Steve Hegg, an Olympic cyclist attendance at the race. His reputation spurred interest in the
race out of market and served to lend credibility to the event in the cycling world. The KCVB will
evaluate our involvement in next year's event based on the feasibility to increase out of market
participants.
c. Spartan Race: Race date is May 11-12, 2013. An agreement has been signed between Flathead Lake
Lodge and Spartan Race Inc. The race will be held on the acreage across the highway from the Lodge.
The I<CVB's sponsorship includes half of the venue fee ($6,000) and other host requirements including
guest room and hospitality room block. The KCVB will look to local vendors for in -kind sponsorship for
race materials and the F&B requirements of the host sponsorship. Over 500 registrations have been
taken so far. Discount code ends November 15t". There are currently several promotions taking place
throughout Montana and eastern Washington.
d. Fall/Winter Show Schedule: The CVB will attend the Calgary Women's Show October 26-28, 2012;
Winter Ice Fishing and Sports show in St. Paul November 29-30, 2012; Travel & Adventure Show in the
Bay Area February 16-17, 2013. Rob outlined the meetings & convention shows he is considering
including the large DMAI show in Washington D.C. M&C show schedule will be finalized within the next
couple months.
4. KCVB update was distributed which outlined website traffic and current online media campaigns. See attached.
Meeting was adjourned by Janet Clark at 4:25 PM
Respectfully Submitted: Diane Medler
For Further Information, Please Contact
Janet Clark, Board Chairman, jc@clarl<montana.com or 406-261-0027
Diane Medler, CVB Director, dianem@I<alispellchamber.com or 406-758-2808
2012 Board Meeting Schedule - Kalispell Chamber Conference Room at 3:00 Pm
No january Meetirirt bI, 7 APF A may-2
july 11 August 8 September-5 QGtobe November 7 December 5
KCVB Updates October 10, 2012
June July August
DiscoverKalispell.com
Unique visits
Page views
Pg/Visit
New Visits
Traffic sources
Search engines
Referral sites
Campaigns
Direct
Referring sites
Top States
Canada Cities
Content CTR
1.962
8,003
3.29
77.59%
57.94%
24.55%
3.21%
14.31 %
Kai Chamber, Trip
Advisor, Kai Ctr Mall,
VisitMT, Facebook,
Bannerads
MT, CA, WA, OR, CO,
TX, MN, FL, IL, GA
Calg, Edmon, Leth, Red
Deer, Med Hat
Packages 19%
Lodging 13%
Outdoor 12%
Shopping 4.3%
5,436
22,119
3.41
81.41%
76.93 %
13.67%
0.51%
8.89 %
Trip Advisor, Kai
Chamber, MT Dragon
Boat, Banner ads,
Msla Marathon, Kai
Ctr Mall, Huck 100
MT, WA, CA, CO, TX,
OR, MN, FL, ID
Calg, Leth, Edmon,
Red Deer, Med Hat
Lodging 14%
Outdoor 17%
Shopping 11%
Packages 9.6%
7,268
23,672
2.8
83.80%
57.64%
22.99%
2.57%
16.80%
You Tube, Trip Advisor,
Kai Chamber,
Facebook, SEM,
MyPod, MT Dragon
Boat, Kai Ctr Mall
MT, WA, ID, CO, CA,
TX, IVI N, IL, FL, OR
Calg, Edmon, Leth, Red
Deer, Airdrie
Outdoor 19%
Lodging 16%
Shopping 14%
Wine & Dine 9.5%
Trip Advisor
Page views
2180
3152
3009
CTR to website
302
407
413
CTR by pageview
13.85%
12.91%
13.33%
Interaction rate
17.25%
15.55%
16.49%
Total Clicks
376
490
511
Banner Ads —Tube Mogul
run dates July and August
impressions 1,210,415 total impressions
video engagement Completed views = 72%
viewer actions CTR = 2%
Pre -Roll video significantly outperformed Rollover to Play
VIC
Walk-in visitors
e-requests
packets sent
walk-in visitor locations
543
48
151
AB, MT, CA, BC, WI, LA,
w
1078
44
179
AB, MT, CA, TX, CO, AB, MT, OR, TX,
ID, OR, MS CA,WA, BC
1109
40
141