03-06-13 TBID MinutesBoard of Directors Meeting
Kalispell Tourism Business Improvement District
Kalispell Chamber of Commerce
March 6, 2013
M i notes
Board Members Present: Janet dark, Chris Walters, Lisa Brown, Angie Bowman, Gib Bissell
Board MembersAbsent: Lori Fisher, Dan Moderie
Staff Present: Joe Unterreiner, Diane Medler, Fbb Brisendine
Guests Present: Scott Crowder and Chelsea Isaacson, Fond Hockey aassic
Meeting was called to order by Janet nark, Chairman of the Board at 3:00 FM.
1. Hear from the public- none
2. Scott Crowder and Chelsea Isaacson with Fond Hockey aassic presented information about their business,
the pond hockey tournaments they put on in New Hampshire and Vermont and the role that PHCwould play
to assist the KCVBto put on the Montana Fond Hockey aassic in February 2014.
3. Board Action
a. Approve Minutesfrom the February 13, 2013 Meeting:
Action: Motion was made by Gib Bissell to approve the minutes. Motion seconded by Chris
Walters. Discussion: none. Board approved unanimously.
b. TBIDfinancial statements:
Action: Motion was made by Angie Bowman to approve the financial statements. Motion seconded
by Gib Bissell. Discussion: none. Board approved unanimously.
c. Approval of application for TBIDAssociate Membership as submitted by the Best Western Flathead
Lake Inn & &Aites: Best Western Management has not returned the application as they are waiting
for approval from Best Western corporate. The board agreed to approve the application, based on
KCVBdirector's approval of the returned documents. The application statesthat the Best Western
will begin collecting the TBIDfee on April V.
Action: Lisa Brown moved to approve the Best Western Flathead Lake Inn & SAites as a TBID
Associate Member based on return of signed documents and KCVB director's approval of said
documents. Motion was seconded by Gib Bissell. Discussion: none. Board approved unanimously.
d. Fbvisit TBID sponsorship of March wrestling tournament: Based on additional information provided
by the event organizers the board agreed to sponsor the 2013 tournament by covering the venue
rental fee up to $3,000. The KCVBwill create a system to provide clarification on future sponsorships
for the same event and require a post -event report from the organizers.
Action: Gib Bissell moved to approve the sponsorship of the March 2013 Little Guy Mate
Tournament for $3,000 to cover the Fairgrounds venue rental. Motion was seconded by Chris.
Discussion: none. Board approved unanimously.
4. Board Discussion
a. Fbview of F12014 draft marketing plan and budget: the board reviewed the proposed goals,
objectives, outline of key marketing strategies and allocation of approved projected revenue for FY
2014. Board requested that any projected revenue from signature events be included on the
budget.
b. Event updates: Western Btournament begins Feb 20th. KCVB has assisted by organiang volunteers
and covering parking/traffic control. Off -site parking has been arranged at the north-west corner of
the Mall parking lot. KCVBwill request information from TBID hotels as to what kind of room pick-
up they saw. artan has over 2,300 people registered. Spartan race organizers will be in town next
week. The board is invited to a breakfast and meeting at the Lodge. Fond Hockey -will solidify
agreement with S)ott and Fond Hockey Classic. The M PHCwill be added to their existing website
and a logo will be created based on their existing brand. Foys Lake is planned to be the venue.
Initial media announcement will occur in April then a second larger push in early fall.
c. KCVB Updates: Vsitor guide has been completed, copies provided to the board. Bay Area Travel &
Adventure show summary report was provided. 14,000 people attended the two day show and over
400 leadswere received through signup for the Kalispell Vacation give-away. Additionally the KCVB
connected directly with four travel writers showing strong interest in our destination. The January
online marketing report was distributed showing a 34%increase in unique website visits over
January 2012 which included a 126%increase in unique visits from Canada. The Canadian visits
show a 77%increase from Alberta and a 257%increase from British Columbia. F;bport also included
results from online banner ad campaigns. Bed tax gross lodging revenue report was provided.
Kalispell had the highest increase for 41h quarter 2012 and for year-end 2012. STRreport indicates a
12%increase in occupancy and a 6.2%increase in ADRfor 2012. The board felt that Kalispell
properties now have rate integrity, they believe in our product and not dropping rate as
dramatically as done in the past. Other commented that Thursday-SAnday reservations have
increased and the Canadian visitations are still strong and growing.
Meeting was adjourned at 5:15 FM
F;bspectfully Submitted: Diane Medler
For Further Information. Please Contact
Janet Clark, Board Chairman, jca@darkmontana.com or 406-261-0027
Diane Medler, CVB Director, dianem@kalispellchamber.com or 406-758-2808
2013 Board Meeting S�hedule - Kalispell Chamber Conference Flom at 3:00 PM
PebFuary43 MAPAh 6 April 3 May 1 June 12 July 10
August 7 October 2 November 6 December 4