05-01-13 TBID MinutesBoard of Directors Meeting
Kalispell Tourism Business Improvement District
Kalispell Chamber of Commerce
M ay 1, 2013
M i notes
Board Members Present: Janet Clark, Lisa Brown, Angie Bowman, Gib Bissell, Dan Moderie
Board M embersAbsent: Lori Fisher, Chris Walters
Staff Present: Diane Medler, Fbb Brisendine
Guests Present: Derick Tungwenuk -Best Western Rat head Lake
Meeting was called to order by Janet Clark, Chairman of the Board at 3:06 FM.
1. Hear from the public- none
:�. � T« • 2
a. Approve Minutes from the April 3, 2013 Meeting:
Action: Motion was made by Janet Clark to approve the minutes. Motion seconded by Angie
Bowman. Discussion: none. Board approved unanimously.
b. TBID financial statements for March 2013:
Action: Motion was made by Gib Bissell to approve the financial statements. Motion seconded by
Dan Moderie. Discussion: none. Board approved unanimously.
3. Board Discussion
a. Spartan Fbce: over 4,000 registrations, 64%of those registrations are from out of market (100+
milesaway). Important to get the word out about parking, shuttle system to race site and to
promote the Friday night pre -game. Adswill be running in the Daily Inter Lake and Flathead Beacon
aswell as continual messages on Bee Broadcasting radio and our social media channels.
b. Dragon Boat Festival: 63 teams registered so far, 20+traveling teams. Bectronic promotions being
sent to our database of dragon boat dub teams in our key markets. RFPwas distributed for the
Saturday night Dragon Bash event. After that is finalized then the Friday night Welcome Fbception
will be determined.
c. TBID Comp room allocation for KCVB initiatives: To fulfill room night obligations from our event
staff, media trips or other needs related to approved initiatives Fbb and Diane are having to
approach the TBID hotels often at the last minute for rooms. The KCVB needs 320 room nights per
fiscal year. Fbb recommended to the board that we create a schedule of comp room nights that
each TBID property provides to the KCVB. It was suggested that the allocation of those rooms be
based on each properties room inventory (i.e. the larger hotels would provide a larger number of
comp rooms). The KCVB initiatives are not directed at July and August but there maybe times that
comp rooms are needed during the summer for event site -visits or other reasons. In addition to a
schedule of comp room nights each TBID property should provide a staff room rate to the KCVB.
There are many instanceswhere we need a larger block of rooms atone property (for example all
tartan build crew). After the comp room allocation is used the KCVB needs an established rate for
budgeting purposes. Acomp room schedule and staff rate per TBID property will be drafted and
presented to the board at the June meeting for approval.
d. Consumer Marketing Updates: March online marketing report was distributed showing a276%
increase in unique website visits over March 2012which included a 1700%increase in unique visits
from Canada. The Canadian visits show an 898%increase from Alberta and a 1126%increase from
British Columbia. F;bport also showed a 58%page view increase and 83%increase in total
dicks/ interactions on the Kalispell Trip Advisor page. STRF;bport showed a 1.9%increase in
occupancy, 3.2%increase in ADRand 5.1 %increase in F;bvPARfor March. Calgary radio ad, 8hine
RA, is ran through April 10th. The ad promoted Mother's Day weekend in Kalispell both as general
information (shopping/family activities) and encouraging registration for Spartan for both kids and
adults. Visits from Calgary to DiscoverKalispell increased significantly during the ad run versus the
prior 20 days. As of May 1s therewere 292 registrations for Spartan from Alberta (attributable to
tartan and KCVBpromotions). Fall FAM -Dane isworking with Partners Creative to coordinate a
fall media trip to our area (October).
e. Meetings & Convention Updates: Fib is preparing for the Affordable Meetings Westin Anaheim
May 29-30. It is a 2-day show with 81:1 appointments with meetings planners looking for locations
and venue sizes that we can provide. He is organiang a fall meeting planner FAM trip.
f. Gib Bissell asked how the KCVB and board can work with Blacktail Mountain Ski Area to create
incentives and a strong message to promote Kalispell as a ski destination. Some suggestions were to
sponsor a race or event on the mountain and sponsor transportation from Kalispell to the ski area.
Fib and Dianewill begin conversations with Blacktail Mountain ownership and research ideas.
M eet i ng was adj ourned at 4:25 FM
F;bspectfully Submitted: Diane Medler
For Further Information. Pease Contact
Lisa Brown, Board Chairman lisa.brown@redlion.com or 406-751-5064
Diane Medler, CVB Director, dianem@kalispellchamber.com or 406-758-2808
2013 Board Meeting S�hedule - Kalispell Chamber Conference Flom at 3:00 PM
PebFuary4-3 MwAh 6 Ap4-3 ""� June 5 July 10
August 7 October 2 November 6 December 4