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`Our sense of community, our sense oj' who we are, comes from our sense of past.
ff our downtown core dies, we have no past. We become a suburb of no place.'
— Bill Goodman, Kalispell Realtor
Kalispell Realtor Bill Goodman worries that the proposed Glacier Mall, a super -mall envisioned for the northeast edge of town, will erode the character of the city's historic
downtown area.
Developer claims that a proposal to build a `super -mall' near downtown Kalispell
is simply progress; others argue a town's very identity and future are at stake
By MICHAEL JAMISON
of the Missoulian
ALISPELL — Bill Goodman
steps outside his office in
downtown Kalispell, looks
beyond the block -long
historic building lie owns there, and
Squints into an uncertain tomorrow.
He's not so sure lie lilies what he
sees.
"it doesn't look good," lie says,
"not good at all."
And if you put your ear to the
sidewalk, he says, you can even hear
what's coming.
"Oh, you can hear it all right,"
Goodman says. "It's a big sucking
noise, and it's getting louder."
The vacuum creating that sucking
sound, Goodman said, is out-of-state
money used to build "super -malls"
and other commercial development
well beyond the reach of the historic
downtown. And what's being sucked
out, according to Goodman, is not just
the mom-and-pop retailers that have
carved a Main Street niche for
themselves; it is -his town's identity, its
character and its potential for the
future.
"I think that our sense of
community, our sense of who we are,
comes from our sense of past," he said
from his office in the century -old KM
Building. "If our downtown core dies,
we have no past. We become a suburb
of no place."
Actually, Goodman's primary fear
is that Kalispell's downtown, including
his renovated historic building at its
heart, will become a suburb not of "no
place" but of Glacier Mall. The mall,
although still just a proposal, is well
on its way to becoming reality; 250
acres of retail reality, including the
largest mall in Montana surrounded
by "big box" retailers surrounded by
offices and banks surrounded by high-
deRsity residential.
It is the vision of Tennessee -based
developer Bucky Wolford, and when
complete will radically transform what
is now a farmer's field on Kalispell's
northeastern fringe.
There are many unanswered
questions regarding the futyre of the
mall — questions about groundwater
and police services and fire services
and roads and traffic and schools and
existing neighbors — but running like a
subcurrent beneath all those
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Malled
Continued
conversations is a less easily
defined question, Goodman says,
"about who we are."
The question isn't so easy to
ask, let alone answer. It hinges on
slippery ideas about what we
value, what we are willing to pay
to retain those values, and what
we stand to gain, or lose, as new
kinds of development replace the
old.
"No one person can answer
those questions," Goodman said,
"especially no one person from
Tennessee. We will have to
confront these questions as a
community."
Bernice Linton's community
knows well the impact of a
Wolford mall — or any mall, for
that matter — on existing business.
Linton lives in Hattiesburg, Miss.,
where Wolford opened the doors
on the Turtle Creek mall back in
1995.
Wolford offered the
Hattiesburg project as an
example when making his Glacier
Mall pitch to Kalispell city
planners last month, saying the
two towns had much in common.
Goodman, for one, hopes the
similarities will prove few and far
between.
"When the Turtle Creek mall
came in ... the first thing that
happened was that our existing
mall died," Linton wrote in a
May 30 letter to Goodman.
Linton is executive director of the
Hattiesburg Downtown
Association.
The existing Hattiesburg mall,
she wrote, "stayed totally dark for
a good five years and then spent
the next years slowly filling with
large discounters and some
telemarketing."
That scenario is not surprising
t6 Goodman, who watched a
similar situation play itself out in
his town. When Kalispell Center
Mall was built in the midst of
downtown, he said, the existing
Gateway West Mall all but died.
Located on the western fringe of
town, Gateway West stumbled
along in a sort of retail limbo for
years, its many dark windows like
so many missing teeth.
Now, it is home to discounters
and telemarketing, he said, as is
the old Hattiesburg inall.
His big worry now, however, is
what will happen to Kalispell
Center Mall once Glacier Mall is
built. An empty hulk in the
middle of downtown will be much
worse for business than the
empty mall on the city's outskirts,
he said.
"The new mall," Linton wrote
from Hattiesburg, "was built
eight miles away from our
downtown. Downtown already
had vacancies when Turtle Creek
came in, but they increased
dramatically."
Downtown held on to some
banks and offices, she said, as
well as government offices, but
most everything else moved out.
She closes her letter, "1 hope this
information will help you make a
more knowledgeable decision."
"So do I," says Goodman.
Wolford, from day one, has
been up front about his
proposal's likely effect on
Kalispell Center Mall.
"We're going to hurt it," he
said in a phone interview Friday,
"there's no doubt about it."
He likely will rob the
downtown mall of its two anchor
tenants, lie said, and that will be a
tough blow.
"I hate to use the word `kill,'
he said, "but I will cause the
demise of that project. It will
MICHAEL GALLACHER/Mlssoullan
It is Chris Kukulski's job as Kalispell's city manager to anticipate the
impacts to downtown businesses if Glacier Mall becomes a reality.
have to be redeveloped in some
form or fashion."
Enter Chris Kukulski, city
manager of Kalispell and a man
who has given much thought to
what could soon be a black hole
not just in his downtown but also
in his tax rolls.
Kukulski is not necessarily a
fan of the proposed Glacier Mall,
and not necessarily a foe. He is a
realist, he says, who has learned
from the past.
When the city tried to take a
hard line with Wal-Mart and
Costco, for instance, those
businesses just built out of the
city — where there were no sewer
lines and, more importantly, no
city taxes.
"I have to keep saying to
myself, `Remember, Chris; if you
go too far, they'll just build the
thing without you.' "
And if a new mall is coming,
he said, the city would just as
soon tax it.
Owners of the existing mall
have been dragging their feet on
a proposed expansion, he said,
even as Wolford, a proven
developer, has been steaming
ahead. The city can stand by only
so long, he said, before it gets on
board.
Kukulski already is in contact
with the owners of the Kalispell
Center Mall, and hopes it could
be revamped into a large
convention center that would
create an even greater draw for
existing downtown businesses.
The trick, he said, will be to
use city resources when possible
to keep downtown vital, to keep
business growing there, to dress it
up and make it a destination,
even as the city negotiates the
details of a mall he says will
undoubtedly have an impact on
that very downtown.
Already, the city is pumping
ptiblic dollars into a downtown
revitalization project called
"streetscape," which will be all
the more important when
Wolford's mall is opened, he said.
"People are shopping at
Home Depot instead of the
downtown hardware store,"
Kukulski said. "That's reality. If
that's going to happen, we're
going to have to offer something
else downtown than hardware
stores."
The Hattiesburg scenario is
not all that surprising, he said,
given the fact that there are a
limited number of shoppers, most
of whom are looking for the
cheapest deal.
"Sure, it worries me," he said,
"because I suspect the
Hattiesburg experience is not
unique at all. I'm not going to kid
myself and say our downtown is
not going to be negatively
impacted. The question is, what
do we need to do to help
downtown evolve into a
destination of its own?"
The answer, according to
Joel Schoknect, is parking.
"Every time we get ideas about
growing as a downtown, the
parking problem rears its ugly
head and new merchants just run
for the outskirts," said Schoknect,
who owns two buildings
downtown.
You can't have residential
apartments without parking, he
said, and you can't have busy
streets without the apartments.
You can't have strong sales
without busy streets, he said, and
you can't have happy retailers
without strong sales. And so in
the end, Schoknect figures, you
can't have happy retailers without
parking.
The problem with current
growth models in and around
Kalispell, he said, is that
"everyone with deep pockets gets
what they want."
New businesses get incentives
to build on the city's fringe, he
said, while existing local
businesses get taxed.
"We need to put things in
scale here," he said. "Wolford's
development will cover, what,
about 250 acres? The entire
downtown is just 66 acres.
Ideally, I would like it if it never
was built; but that's not the
picture here. So I guess I would
ask that they scale it back.
"Maybe it's just a lack of
vision on my part, but I just can't
imagine this place as some kind
of north Phoenix, with all these
people buzzing around like bees
and making the businesses go."
Nor can Goodman, who is less
concerned about losing retail
from downtown than he is about
losing office space.
"Today's downtown is about
office space," he said. "If we lose
that, we're dead."
Wolford's proposal would
allow the developer to put in far
more office space than currently
exists in downtown, Goodman
said, "so he has the expansion
market. We lose that niche, and
that's the death of downtown."
Both Kukulski and
Goodman are banking on a'
proposed "business improvement
district" as one tool to keep
downtown alive, using special tax
money to market the downtown
and fill the vacancies that both
agree are inevitable in the face of
Glacier Mall. They also point to
downtown projects such as a new
performing arts center as
magnets that should help
downtown remain a place to be.
But no one expects the mall
and the downtown to get along as
friendly neighbors.
"There is absolutely no doubt
that it's going to be cannibalizing
the market that already exists,"
Goodman said of the new mall.
"These are not brand-new people'
shopping; it's the same old
people going somewhere else. So
what then? Buildings go dark."
Buildings go dark, Bernice
Linton agreed, just like they did
in Hattiesburg, Miss.
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"My suggestion," she said in a
telephone interview from her
office at the downtown
association, "would be that you
not wait as long as we did to deal
with the vacated buildings you're
going to get."
Hattiesburg's downtown, she
said, fell derelict in the years
after Wolford's mall opened (it
was on the decline even before
Turtle Creek opened) and now
any redevelopment must be
preceded by expensive
infrastructure repairs. Kalispell,
she said, likely cannot afford such
repairs.
And Hattiesburg, despite
Wolford's comparisons, might
actually have been in a better
financial position to absorb a
"super mall" than is Kalispell.
Hattiesburg, unlike Kalispell,
is home to 19,000 college
students. It is an hour from
Jackson, Miss., a couple of hours
from New Orleans. It is a
manufacturing center where
wages average more than $25,000
a year compared to about $19,000
in the Kalispell area. In addition,
Hattiesburg's cost of living is
about 8 percent below the
national average. Kalispell's is a
couple of percent above that
average. A house in Hattiesburg
that starts at about $70,000 might
cost $100,000 in Kalispell.
According to Kim Richardson
at the Hattiesburg Area
Development Partnership, the
greater Hattiesburg area is a
center for more than 250,000
people. Kalispell is a center for
perhaps 100,000. Hattiesburg is
home to 750 hospital beds;
Kalispell, about 185.
Wolford, however, points out
that Kalispell and the Flathead
Valley pull in somewhere around
2 million tourists each year, and
each of those out-of-towners is a
potential shopper. The trade-off
is that a sizable portion of the
local residents leave for several
winter months.
According to Wolford,
however, the total retail sales in
Hattiesburg and Kalispell are
"nearly identical, within a few
thousand dollars of each other."
And if Kalispell is no
Hattiesburg, neither is it an
Ames, Iowa, exactly.
"Right now, I think it's pretty
much up in the air whether Ames
will be home to a Wolford mall,"
said Mark Reinig, economic
development coordinator for that
Midwestern city.
Ames is in the midst of a
community conversation not
unlike the debate going on in
Kalispell, and is about a year
behind Kalispell in deciding
whether to grant Wolford special
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the old mall emptied."
The problem with the future
Goodman sees when he peers
down Main Street in Kalispell, he
'd h ld ' k 1
zoning changes to make a mall
there a reality.
sar , rs t at rt wou n t to e ong
to empty his street out, either.
One thing, however, is certain
A deal too good to be true, he
said, usually is.
in Ames.
"We already have a mall,"
When you buy a cheap
Reinig said. "If Mr. Wolford
product, he said, it was made
cheap by cheap.manufacturing.
builds a new one, one is not going
to 'survive. The existing mall will
.
Cheap manufacturing often
die."
means foreign manufacturing.
;Arnes, a university town,
already has a strong downtown,
When domestic manufacturing
jobs are lost in the race to the
Reinig said, and so the concern is
bottom, he said, the tax burden is
shifted from manufacturing to
not so much for the local niche
rket. Rather, he said, North
residents. And when a single
Grand Mall will become an
retailer replaces several retailers,
he said, the tax burden is again
empty shell, and the city will have
shifted from business to
to work with the mall owner to
residents.
find a new use for the building.
"'We haven't even decided
Buying cheap, lie said, is a
whether to grant the planning
short-term savings that ultimately
cli�ange," Reinig said, "and we're
catches up with taxpayers looking
to improve the economic base of
already looking at redevelopment
their communities. But as
possibilities for the old mall."
But not everyone is so sure
shoppers are hit harder by the tax
Arises will ultimately welcome
man, and so have less money in
their,pockets, he said, the
W?lford. A new civic group has
incentive is even greater to add to
formed to oppose changing the
city's Land Use Policy Plan to
the woes by once again buying
allow Wolford's mall construction
cheap.
"It's a downward spiral," he
Well beyond.existing shopping
said
and residential development.
Kurt Carlson is especially keen
Which gets back to that
!?},t!;tuiding out how this
slippery question about what we
co>?>munity discussion will end;
value and what we're prepared to
Carlson is general manager of the
spend to retain those values.
North Grand Mall, and admits
"The businesses that move
his30-year-old shopping center is
doomed if the new mall is built.
into Glacier Mall will not be local
'The city of Ames, he said, just
businesses," Goodman said.
"They will bring in management
pumped $3 million into a face-lift
from somewhere else send their'
foi--downtown, and "they haven't
profits somewhere else, have
reaped the rewards of that
their printing done somewhere
i-nVaesUnent yet. Why would we
else. Instyprints will lose three
undermine all that work and
good business customers so
money for something like this?"
they'll get rid of two employees.
fle would like to expand his
That's the way it works."
existing mall, but like Kalispell
But Wolford sees a different
Center Mall his center is
lan"chocked.
future, and argues that tax coffers
s,E'We're worried about
have been filled not drained, by
every single one of his
abandonment of buildings," he
commercial developments.
said. "We're worried about local
Kalispell is fortunate to have a
business. We're worried about
fairly vibrant downtown already,
allowing a developer to steer
he said, with restaurants and
commercial and residential
shops and specialty markets that
growth into an area that is now
are not the standard fare of
industrial. He's building this
malls.
totally away from the rooftops,
By pulling people into town to
which means everyone will have
shop at the mall, he said, he
to drive."
might actually help downtown by
` "And all those worries, he said,
steering sonic shoppers that way
ark alive and well in a town with
— the "bleed -off effect."
anwdverage income about 2 1/2
"They're not mall -type
tmies that of Kalispell's.
tenants," in downtown Kalispell,
he said. "Uthink those people will
"Unless you live in a rich
still do well,"
town where people can afford to
But whether tax coffers will do .`
shop their conscience, then Wal- '
well depends'upon your outlook.
Marts are the death of
"Yes, they're paying a tax bill'
everybody."
like everyone else," the city's
So says Annette Price. She
Kukulski said."But it doesn't
and her husband operate the
always equate to an economy of
Randy Price and Co. clothing
scale where you get more from
store in the Wolford-built Turtle
less. 1 think it would be very
Creek mall. Prior to moving in
there, the farnily-run stores in
H4ttiesbu rg'sold mall, which
dust emptied out overnight, she
' Some moved to the new mall.
Beautyrest
Others moved to strip malls,
"outdoor"
rO r T e s s
j j� Id
which she calls malls.
,;A few — a kids' clothing store,
a 4porting goods store — simply
"Direddisappeared.
"!,This is a good plane to us,"
she said of the new mall. "But
ou couldn't believe how quickly
Y r,
t„,
short-sighted to believe that this
sort of growth doesn't cost the
taxpayers money. The bottom
line is, it increasingly places
demands on the number of police
and ambulance calls, the use of
our parks, the sewage treatment
plant, the schools:"
"But in the long-term," he
added, "the community is
growing and we're going to have
to grow with it."
And while Kukulski would not
predict the City Council's final
reaction to Wolford's proposal,
he did say that "I think they're
inclined to embrace the growth
The MissoA Y D
�d
that we're having with the hope;
the belief; that thgy can then
steer it."
Goodman, for one, does not
share in that belief.
"I'm tired of the developer
being in charge of planning," he
said, "of big money steering the
ship. I haven't figured out yet
how to fight that, but I am very
much going to fight this battle;
"I'm fighting for mydife down
here."
Reporter Michael Jamison can
be reached at 1-800-366-7186 or at
miamison @missou liam com.
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