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10-13-10 TBID MinutesBoard of Directors Meeting Kalispell Tourism Business Improvement District Wednesday, October 13, 2010 — 3:00 PM Kalispell Hilton Garden Inn Minutes Board Members Present: Chris Walters, David Ginepra, Bryan Scott, Arlinna Wolfe, Janet Clark, Lori Fisher and Gib Bissell Board Members Absent: None Staff Present: Diane Medler and Joe Unterreiner Guests Present: Pam Carbonari, Lisa Brown, Winnie Storli Meeting was called to order by Chris Walters, Chairman of the Board at 3:00 PM. 1. Hear from the public- None 2. Approved Minutes from the September 1, 2010 Meeting. a. Discussion: None b. Action: Motion was made by Janet Clark. Motion was seconded by Gibb Bissell. The board approved motion unanimously. 3. Board Operations i. Treasurer's Report- Diane and Bryan reviewed the TBID financials with the board. Bryan and Diane noted that the budget and actual expenses were not inline. They mentioned that they believed it did not make since to compare the actual versus the budget until such time that everyone could get a better feel on the marketing plan. 1. Balance Sheet a. Checking- $10, 894.91 b. Total Liabilities- $6,911.40 2. Profit and Loss a. Total Revenue- $16,492.52 b. Total Expenses- $12,509.01 c. Net Income for Period- $3,983.51 3. Notations of Finances a. Employee Search- This was unbudgeted but approved by the board. 4. CVB Update a. STR Report- Together the board reviewed the first Star Report. Diane noted that the summer months of 2010 appeared to have a higher occupancy and higher ADR than the previous year. Diane encouraged all members to report to STR report. It was explained that the reports are free of charge by Smith Travel. It was clarified that the STR report and ITRR reports are two different reports and data collection avenues. b. Recap of Billings TBID Meeting and Tourism Advisory Committee Meeting - Diane reported on topics of the meetings including, legislative thoughts and suggestions, Bed Tax Government affairs, TAC Advisory, TAC recommendation to excess funds, state branding initiative, and her meeting with Billings CVB. It was noted that the occupancy in August for Montana was the highest in the nation. Noted that printed material was being used less and less. ITRR Reports were reviewed and Diane emailed them the links. c. Strategic planning session and branding timeline- Diane asked all members to participate and to RSVP for the Planning Session on October 28. Meeting will be facilitated by Olson Communication. Diane asked all members to complete some pre meeting questions and return them before the meeting. During the session we will try to identify the niche, branding direction, identify partners, and some marketing goals. From this meeting they will create a strategic plan. Cost will be approximately_$4,300. d. Calgary Trade Show- Diane informed the board that she had enrolled and planned on attending the Calgary Trade Show on November 6th and 7th. It was noted that this trade show could be important and we could see positive results. Diane invited all hotels to participate. Cost of the trade show booth and Diane's travel expenses will be taken from Bed Tax which was already budgeted. Leads will be distributed to everyone. 5. Other Business a. Pam Kennedy from the BID and Kalispell Downtown Association updated the board on their happenings. b. Info Share- After discussions about the possibilities of bringing in new flights and what the demands or requirements of the airlines have been, the board decided to hold a meeting on October 27th as a special meeting to discuss information concerning the new flights and how the TBID may be needed. Meeting was adjourned by Chris Walters at 4:45 PM. Respectfully Submitted: Bryan Scott (Treasurer -Secretary) For Further Information, Please Contact Chris Walters, Board Chairman, Chris.Walters@hilton.com or 406-758-2570 Diane Medler, CVB Director, dianem@kalispellchamber.com or 406-758-2808 Board Meeting Schedule for 2010 (Kalispell Chamber Conference Room at 3:00 Pm) September 1 Septe , be f 5 October 13 November 10 December 8