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07-22-26 Tourism Business Improvement District MinutesBoard of Directors Meeting Minutes Kalispell Tourism Business Improvement District July 22 , 2026 3 -5:00 pm Discover Kalispell/Chamber, 2 South Main Street, 2nd floor board room Board Members Present: Bryce Baker (Zoom), Nathan Black, Britta Joy (Zoom), Zac Ford , Haley Wilson , Skyler Rieke Board Member Absent: Robert Hall Guest s : Christopher Manley, Jane Corwin, Dennis Span , Laura Baker (Zoom), Henry Mershel (Zoom), Brittani Schue (Zoom), Devon Decaire (Zoom), Allegra Demerjian (Zoom), Haley Burgess (Zoom) Staff Present: Marisa Mikonis , Lorraine Clarno , Chris O’Boyle , Meche Ek Meeting Called to Order 3:0 2 p.m. Bryce Baker, Chair of the Board 1. Hear from the Public – N/A 2. Event grant post report – NW Lacrosse Shootout – Chris Manley Sarah Taylor was unable to attend, and Chris Manley presented the post -event report on her behalf. The tournament welcomed approximately 45 youth teams and 12 –15 high school teams. A dedicated hotel booking link was provided directly to participating teams to encourage overnight stays. Attendance included approximately 2,000 spectators for the youth tournament and 600 spectators for the high school competition. Event proceeds were used to support officiating costs and help offset expenses related to equipme nt and future event operations. Organizers are also working with counties in Canada to expand participation, with a goal of attracting 15 –20 Canadian teams in future years. 3. Event Grant application – Big Sky Reining Classic – Jane Corwin, Dennis Span and Laura Baker The event has been held in the Flathead Valley for a number of years, with Discover Kalispell first providing support following the COVID -19 pandemic. Spectator admission is free to encourage community attendance. The applicant noted that Majestic Valley A rena's new ownership has resulted in increased rental costs and additional fees for the use of specific areas of the facility. Last year's event recorded 616 entries, representing approximately 200 –300 participants. 4. Board Action Items a) Approval of minutes from June 24 , 2026 — A motion was made by Zac Ford to approve the June minutes. The motion was seconded by Nathan Black . No discussion. The board approved unanimously. b) Acceptance of financials for June 2026 —Zac Ford presented financials and recommended accepting as presented. A motion was made by Britta Joy to accept the financials as presented. The motion was seconded by Skyler Rieke . No discussion. The board approved unanimously. c) Election of Officers Fiscal Year 2027 - Lorraine Clarno recommends during the transition we maintain the current officers. Britta Joy makes a motion for all three (Bryce Baker, Robert Hall, and Zac Ford) to serve again . Skyler Rieke seconded the motion. No discussion. The board approved unanimously. d) Add Marisa Mikonis as signer to K CVB accounts at FIB and WCU and remove Diane Medler . Skyler Rieke makes a motion to add Marisa Mikonis as a signer and remove Diane Medler . Nathan Black secon d s the motion. No discussion. The board approved unanimously. e) Approval of group grant for Big Sky Reining Classic – The board discussed the application and expressed concerns regarding the projected number of hotel room nights the event would generate. The application received an average review score of 35.4. While financial assistance was not approved, the board approv ed an in -kind marketing contribution to support promotion of the event through Discover Kalispell's marketing channels. 5. Board Discussion a) Presentation of FY27 Paid Media Plan by the Abbi Agency via Zoom. b) RIPE commission and contract The board discussed commission invoices received from RIPE. It was clarified that commissions apply only to rooms booked at the standard rate and do not apply to rooms booked as part of special packages, such as ski packages. Prior to signing it was understood that commissions would not be charged in these circumstances. The board noted that the RIPE contract will be reviewed during the August 2027 renewal period. It was also noted that properties that do not pay the required commissions risk being removed from the RIPE website. c) Staff Updates The board recognized the new staff structure with Lorraine, Marisa, and Chris and shared excitement for the team’s momentum. All three are hitting the ground running in their respective roles and are focused on building strong relationships, advancing curr ent initiatives, and continuing to support Discover Kalispell’s goals. Lorraine provided an update on her transition and onboarding progress, including becoming familiar with contracts, financials, TBID requirements, and bed tax regulations. Marisa and Lorraine h ave participated in calls with the Montana Department of Commerce and tourism partners. Lorraine also received state tourism projections, which are currently forecasting flat performance for 2027. Marisa provided an update on the Discover Kalispell Insider Program and the monthly dashboard, including STR reporting, paid media performance, earned media highlights, and airport statistics. Chris shared an update on hotel and facility outreach, noting that he has visited all board member properties and was impressed with the quality of the facilities. He plans to continue visiting local properties to build relationships with general managers and sales managers. Upcoming efforts include meeting with Helena group contacts, attending the S.P.O.R.T.S. Conference in Virginia Beach, and connecting with Glacier Country. Meche provided feedback on the Discover Kalispell Insider Program and shared that Visitor Information Center traffic can be unpredictable, with some days exceeding staff capacity. Meeting adjourned at 4:5 2 p.m. Respectfully  submitted: Lorraine Clarno For further information contact lorraine @discoverkalispell.com , 406 -758 -280 4