F1. TBID Budget and Discover Kalispell FY27 Destination Organization Plan% of
FY27 TBID BUDGET
FY27 budget
Operations/Admin 44,400 4%
Personnel 337,000 30%
Education/Outreach
28,000
3%
Staff training, professional development
8,000
Memberships/sponsorships-e.g. MLHA, MTTA, Dest Intl
20,000
Agency Services - creative, paid media, PR, brand mgmt
120,000
11%
Research
22,000
2%
Website - hosting, GEO audit, maintenance
17,500
2%
Destination Marketing
336,000
30%
Marketing Resources
photo/video acquisition
38,000
online platforms-e.g. Dropbox, Bandwango, Crowdriff
20,000
Paid Media - consumer, group, events, sports
239,000
Earned Media - PR, media events and hosted trips
39,000
Destination Stewardship/Management
9,600
1%
Workforce education, community outreach
6,000
Visitor services
3,600
Destination Development
205,500
18%
Event grant and group incentives
185,000
Sales - trade shows, sales calls, FAMs, CRM software
18,000
Community projects and grants
2,500
TOTAL 1,120,000 100%
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CONTENTS
Section
Introduction
PAGE
3
Section II
Discover Kalispell's Strategic Priorities 6
Define our Audience and Emerging Markets 9
Section III
What Research Supports the Strategy
Section IV
Goals, Tactics & Objectives
Section V
Discover Kalispell Organizational Structure
Section VI
Budgeted Revenue
11
14
17
.. may..
SECTION I
INTRODUCTION
Discover Kalispell serves as both a destination marketing and stewardship organization, guiding
tourism in a way that supports long-term community vitality. As Kalispell continues to grow and
evolve, the organization remains focused on advancing a sustainable level of tourism,
strengthening the local economy and preserving the character that defines the community.
The FY27 DMO Plan outlines a strategic, data -informed roadmap that leverages Kalispell's
momentum, natural assets and cultural experiences to drive year-round visitation. It reflects a
balanced approach —one that positions Discover Kalispell not only as a promoter of the
destination, but as a partner in shaping its future.
Recognizing shifts in traveler expectations, emerging market opportunities and increasing
pressures on destinations, this plan prioritizes balanced tourism — welcoming visitors in ways
that support our local economy while protecting the natural assets and quality of life that make
Kalispell such a special place. Promoting responsible travel, supporting our business
community and working collaboratively with partners to ensure tourism benefits residents,
businesses and visitors alike.
The FY27 DMO Plan represents an opportunity to align strategy with action —utilizing targeted
marketing, strategic sales strategies, enhanced visitor experiences and a strong community
collaboration to ensuring tourism continues to be a resilient, sustainable contributor to
Kalispell's economy and a positive force for the community for years to come.
[DISCOVER KALISPELL MONTANA]
FY27 DMO PLAN I PAGE 3
ABOUT KALISPELL
Kalispell sits at the center of a fast-growing regional economy shaped by in -migration,
constrained housing supply and rising expectations for infrastructure, walkability and quality of
place. The investment opportunity is strongest where private projects align with three realities:
(1) continued demand for housing across price points, (2) a downtown that is ready for
reinvestment and reuse, and (3) a planning framework that is shifting toward clearer, more
predictable standards. (Discover Kalispell Chamber Investment Prospectus)
Strengths and Opportunities
• Kalispell's economy is fueled by: 1) tourism that remains a cornerstone of Kalispell's
economy, driven by its role as the primary gateway to Glacier National Park, 2) Kalispell's
Logan Health, which serves as the largest employer and provider of services for the region,
3) Flathead County, with Kalispell as the hub, leading Montana in the number of
manufacturing firms, bringing outside dollars into the region, and 4) impactful
redevelopment projects including the Parkline District —a revisioning of the Kalispell Center
Mall, two new hotels properties 221 rooms to the market, Home2Suites by Hilton and Hyatt
Studios, the opening of an Amazon Distribution Center and the new Wachholz Innovation
and Entrepreneurship Center at the Flathead Valley Community College.
• Kalispell is home to arts, history, entertainment and sports. Examples include three
museums that share the story of Kalispell and northwest Montana, a 1,000-seat performing
arts venue, the Wachholz College Center, an indoor equestrian arena and multi event
center, and Glacier Bank Park, home of the Glacier Range Riders.
• Kalispell is located 32 miles from Glacier National Park, 10 miles from Flathead Lake and
surrounded by 2 million acres of Flathead National Forest. Eleven state parks in the
Flathead Valley provide trails, interpretative visitor services and water -based activities.
• Kalispell's Glacier Park International Airport saw 1,113,491 total passengers in 2025, a 10.5%
increase over 2024. 2025 also saw the completion of a $150 million terminal expansion.
GPIA is increasing the number of direct flights serving Kalispell with special emphasis on
winter through the support of Glacier AERO a non-profit organization represented by
tourism and business organizations.
0
• Discover Kalispell and the Discover Kalispell Chamber of Commerce function as one
organization, each working to support the local economy through a different lens. This
includes the advancement of Downtown Kalispell Forward, a coalition of business leaders
and key stakeholders united to champion a vibrant, thriving downtown, one that works for
businesses, residents and visitors.
Challenges
Travel and hospitality industry:
• Continued decline in Canadian visitors.
• Glacier Park International Airport will be closed weekdays during July 2026 for a runway
resurfacing project.
• Uncertainty in the U.S. economy and increased travel costs continues to play a role in travel
decisions and spending.
o Economic uncertainty can lead to shorter booking windows, increased price sensitivity
and higher expectations for value and meaningful experiences.
• Increased fees for international visitors at Glacier National Park.
• The changing digital landscape for how travelers search and make decisions for travel.
Northwest Montana:
• Climate conditions continue to be unpredictable and severe, creating challenges when
promoting outdoor recreation and sports and events. Seasonal weather impacts include
low snowpack, wildfires and unhealthy air quality, low water levels impacting water
recreation on Flathead Lake and fisheries throughout the region. Outdoor recreation plays
an important role as a driver of visitations for Kalispell and northwest Montana. As climate
events become more frequent and severe, the need for other product development to
attract and retain visitors becomes greater.
Aquatic invasive species pose a threat to the Flathead Basin waterways. Introduction of non-
native species disrupts the balance of native ecosystems threatening recreational viability in
our area. Discover Kalispell will continue to support Montana Fish Wildlife and Parks (FWP)
communications for its Clean, Drain and Dry initiative and watercraft inspection stations.
[DISCOVER K
SECTION II
DISCOVER KALISPELL'S STRATEGIC PRIORITIES FOR FY27
At Discover Kalispell, we are dedicated to supporting the success of our community. As a
division of the Discover Kalispell Chamber, empowering local businesses lies at the heart of our
mission. By showcasing the unique charm, vibrant culture and breathtaking landscapes of our
corner of Montana, we attract visitors while creating meaningful opportunities for the residents
and businesses of the Flathead Valley.
While promoting Kalispell as a travel destination remains a core focus, we also recognize the
challenges that can accompany growth. Our guiding principle is balanced tourism —welcoming
visitors in ways that strengthen our community while protecting the places that make Kalispell
special. Balanced tourism supports our local economy, enhances quality of life for residents
and preserves our landscapes so they can be enjoyed for generations to come.
[DISCOVER KALISPELL MONTANA] FY27 DMO PLAN I PAGE 6
SUMMARY KEY SEGMENTS
Marketing - Implement a data -driven promotional strategy that strengthens Kalispell's brand
identity. Focus on winter and shoulder -season travel while leveraging 'always -on' messaging,
highlight authentic and unique experiences, use compelling storytelling and imagery and
engage new audiences through innovative partnerships and influencer collaborations.
Business Development - Expand group sales by positioning Kalispell as a premier sports and
events destination, while attracting meetings and tour groups. Discover Kalispell's group sales
services also provide valuable support and resources for planners and event organizers.
Stewardship and Management -Take a community -first approach to tourism. Balance quality
of life for residents with exceptional visitor experiences by promoting guided adventures,
collaborating with local partners to protect natural resources, fostering responsible tourism
through education, and an investment in community projects through grant funding.
Visitor Services - Deliver modern, data -informed visitor services that align with evolving trip
planning and booking behaviors —creating a seamless, year-round visitor journey that connects
travelers to Kalispell's experiences and businesses.
Through a strategic data driven plan, Discover Kalispell works to grow tourism in ways that
strengthen our economy while preserving the character and natural beauty that make our
community so special.
DESTINATION MARKETING 50% of the organization's operations
Strategy: Increase visibility and engagement with target audiences through integrated digital
marketing, storytelling and emerging Al discovery channels. Build awareness of Kalispell as a
destination for sports and group events through targeted media. Develop comprehensive
campaigns incorporating passion -based messaging and positioning Kalispell around authentic
experiences and traveler motivation.
Key Tactics:
1. Build year-round visitation through targeted campaigns focused on niche markets, shoulder
seasons and direct flight markets.
2. Position Kalispell as an authentic gateway community through compelling storytelling that
highlights local experiences, outdoor recreation and community character.
3. Grow high -value niche markets through paid media including sports tourism, meetings and
conventions and group travel.
4. Promote responsible visitation that protects community character, natural resources and
quality of life for residents.
[DISCOVER KALISPELL MONTANA] FY27 DMO PLAN I PAGE 7
DESTINATION DEVELOPMENT - Business Development/Tourism Sales
30% of the organization's operations
Strategy: Secure new destination events, sports tournaments and other group business, with a
focus on driving visitation during non -peak months. Expand Discover Kalispell's digital presence
among sports event organizers and meeting planners through targeted advertising and
compelling planning resources.
Key Tactics:
1.Implement a sales strategy that targets small -market meetings to align with Kalispell's
conference facilities.
2. Provide grant funding to grow events that generate a measurable number of room nights.
3. Develop comprehensive digital resources and assets to position Kalispell as a sports
destination.
4.Increase lead generation and offer a streamlined booking process for groups through event
pages on lodging booking engine.
DESTINATION STEWARDSHIP/MANAGEMENT 20% of the organization's operations
Strategy: Reinvest visitor -generated taxes and fees into responsible recreation initiatives and
community projects.
Key Tactics:
1. Promote responsible recreation by advocating for eco-friendly practices and encouraging
voluntourism to give back to the community.
2. Provide the local tourism workforce with educational resources that help them assist
visitors and residents. These materials and programs promote responsible visitor behavior
and share essential information about all there is to do in Kalispell.
3. Maintain partnerships with federal and NGO land managers to provide residents and
visitors with accurate and timely information during crises and travel disruptions.
4. Provide grant funding to local nonprofits to support projects that enhance Kalispell as a
great place to live and visit. Includes support and collaboration of Downtown Kalispell
Forward initiatives.
5. Use effective online resources, Al tools and collateral resources to disseminate information
to visitors in market promoting unique activities and attractions and local businesses.
[DISCOVER KALISPELL MONTANA] FY27 DMO PLAN I PAGE 8
DEFINE THE KALISPELL AUDIENCE
WHO WE WISH TO ATTRACT - Kalispell's high -value visitor:
• Visitors who will stay more than one night in Kalispell
• Visitors who are interested in fall, winter and spring travel
• Visitors who are respectful of natural resources and strive to recreate responsibly
• Visitors who are interested in local restaurants, craft beverages and shopping
• Visitors who seek adventures beyond heavily traffic areas and popular recreation sites
• Visitors who are seeking: sporting events, destination events, and mountain town culture
• Corporate/business travelers
• Group travelers —meeting planners, domestic and international tour trade, other group
travel segments such as reunions, incentive travel, niche interest groups
VISITORS THAT ENGAGE WITH KALISPELL
Top origin markets engaging with Kalispell through website sessions and visitor guide orders:
MT, CA, FL, WA, MN, TX, IL WI, OH, AZ
Top origin markets to Kalispell (% of total visitors; 2025, Zartico):
Spokane - 12%
Missoula - 10%
Denver - 7%
Great Falls - 6%
Seattle - 5%
Salt Lake City - 5%
Share of visitor spending by category (2025, Zartico):
1. Food & Bev - 46%
2. Retail - 25%
3. Gas & Service Stations - 11 %
4. Arts, Entert. & Attractions - 36%
5. Transportation - 4%
6. Outdoor Recreation - 1.6%
Visitor credit card spending (2025, Visa Destination Insights):
• Credit card spending by domestic non-resident visitors was $225.6 Million, a 3.5% increase
YoY. 9.3% increase dining; 8.6% increase retail; 2.1 % increase "Other" market segments;
0.6% increase hotels and lodging.
• Credit card spending by international visitors equaled $13 Million, a 31 % decrease YOY.
• 47.9% decrease lodging; 31.5% decrease dining; 29% decrease "other" segments.
[DISCOVER KALISPELL MONTANA] FY27 DMO PLAN I PAGE 9
Visitor credit card spending in Kalispell by domestic CMAs (2025, Visa Destination Insights):
Q1: Missoula, Seattle, Los Angeles, Bozeman, Helena
Q2: Missoula, Phoenix, Seattle, Bozeman, Los Angeles
Q3: Missoula, Seattle, Phoenix, Los Angeles, Bozeman
Q4: Missoula, Seattle, Bozeman, Los Angeles, Helena
ITRR Nonresident Travel Survey Data:
• Non-resident visitors spent $850 million in Flathead County. Top spending categories:
Restaurant -bar, hotel, outfitter -guide, rental cabin, groceries, retail. (ITRR, 2023-2024 avg)
• 7.6 million nonresident visitors travel to/through Glacier Country region per year on average
(2023-2025).
• Average group size 2.2 people per group
• Average length of stay is 5.9 nights
Mobile location data, credit card spending, website analytics, campaign CTR tracking and VIC
data inform Discover Kalispell's seasonal evergreen and retargeting campaigns.
WHAT ARE KALISPELL'S EMERGING MARKETS
• Leisure—
o Direct flight markets (new and with increased seat capacity): Dallas (warm season),
Chicago (warm and winter), Los Angeles & San Diego (warm and winter), San Francisco
(warm and winter) and Austin (warm and winter).
o Use of Al and the role it plays in marketing, PR, website content, bookings and
communications to be competitive in travel research and decision making.
• Sports Tourism —Kalispell area sports clubs are launching new and expanded tournaments
in the spring and fall, including collegiate level events.
• Group —reunion and retreat group events.
These insights directly inform Discover Kalispell's strategic focus on year-round visitation, target
market development, and experience -driven marketing.
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SECTION III
WHAT RESEARCH SUPPORTS THE FY27 DMO STRATEGY
1. Decline in Canadian Visitations
The decline is anticipated to continue for the foreseeable future, at least through 2026.
Credit card spending in Kalispell by Canadians during 2025 decreased 36% compared to
2024. Border crossing data and shifts in the level of investment by Canadians in our market
signals a strong pull back from the U.S. due to geopolitical tensions. Canadians, particularly
from Alberta, have historically been a top market for year-round visitations to Kalispell. This
shift has altered our marketing and seasonal visitation expectations.
2. Year -Round Lodging Availability
While Discover Kalispell will continue to emphasize promotions to boost shoulder season
visitations, data is showing a decline in peak season occupancy due to increased supply of
hotel and short-term rental inventory in the Flathead Valley. ITRR nonresident visitation
trends for 2025 also showed that visitation to Montana declined 7% during the peak season
(Q3 summer).
Kalispell Hotels - avg annual (2025 STR/Co-Star, YoY):
OCC +0.0% Demand +1.2%
ADR +1.0% Supply +1.2%
RevPAR +1.8%
Kalispell short term rental data indicates a slowing in occupancy and demand (2025 AirDNA):
• 2.3% growth in available listings
• 0.2% increase in occupancy rate
• 1.7% increase in ADR
• 0.5% decrease in demand
[DISCOVER KALISPELL MONTANA] FY27 DMO PLAN I PAGE 11
3. Montana Residents' Sentiment Towards Tourism
The 2025 Montana Residents Attitude Towards Tourism report by ITRR shows that 66% of
Montana residents agree that the benefits of tourism outweigh the negative impacts (-2%
YoY). 33% of residents disagree or strongly disagree that the state is becoming overcrowded
because of more tourists. 36% of respondents agreed that if tourism increases in Montana,
the overall quality of life for Montana residents will improve.
Respondents from the Glacier Country (GC) region responded differently:
GC had the lowest mean score of the six regions for these questions:
• If tourism increases overall quality of life will improve (2.84/5)
• Overall benefits of tourism outweigh the negative impacts (3.61/5)
GC had the highest mean score of the six regions in response to:
• "The state is becoming overcrowded because of more tourists" (3.32/5)
This data reinforces the importance of Discover Kalispell's work towards balanced tourism
and making strategy decisions using a community -first approach.
4. Marketing Trends
• AI -Driven Travel Discovery & Planning (Destinations International, eTourism
Summit)
o Al is transforming how travelers search, plan, and book trips, with more users
relying on conversational tools and assistants for recommendations. (51 % of all
web traffic is now bots.)
o This shift requires destinations to evolve beyond traditional SEO to Generative
Engine Optimization (GEO)—ensuring content is structured, credible, and easily
surfaced in AI -generated responses.
o Destination websites are becoming trusted sources of truth, feeding both search
engines and Al tools with itinerary content, FAQs, and trip -planning resources.
Experience -Led & Passion -Based Travel (Kayak, Destinations International)
o Travelers are choosing destinations based on interests, experiences, and
personal passions rather than geography alone.
o Outdoor recreation, wellness, sports tourism, and authentic local experiences
continue to drive decision -making.
o This aligns with a shift toward storytelling that connects emotionally and
highlights what visitors can do, not just where they can go.
Authentic Content, UGC & Trust (Crowdriff, eTourism Summit)
o Authentic, user -generated content (UGC) and creator partnerships are
increasingly influential in travel decisions.
Travelers seek real experiences, trusted recommendations, and local
perspectives over polished advertising.
Content that is credible, community -driven, and widely shared across platforms
also strengthens visibility in AI -driven discovery.
[DISCOVER KALISPELL MONTANA] FY27 DMO PLAN I PAGE 12
5. Group Travel and Events
• Bolstered by mega event drivers such as FIFA World Cup, 2026 is predicted to be a
banner year for sports tourism and event driven travel. Planning sports -cations and
immersing yourself in the local culture, not just traveling to watch the game or
music event, is a growing trend. (Travel + Leisure, Expedia)
• Traveling for sports is also popular for Montana residents. ITRR resident study on
sports tourism shows that 59% of respondents indicated they traveled in Montana
for youth sports, most of those for a high school event. 90% mainly traveled in -state
but for the 10% that were more likely to travel out of state it was due to lack of
relevant competitions in the state. Reinforcing Discover Kalispell's focus to host and
develop more state-wide youth sporting events.
• International FIT and travel trade market - it is estimated that international arrivals
to the U.S. will continue to increase over the next three years, possibly surpassing
2019 in 2026 (NTTO data). Discover Kalispell will partner with Destination MT and
Western Montana Glacier Country for FIT and travel trade opportunities.
• Meeting and corporate travel will be dependent on economic trends. Although
corporate travel budgets are expected to rise in 2026 by 5%, airlines and hotel rates
are also predicted to rise leading to an increased focus on cost savings. (Morgan
Stanley Corporate Travel Trends). Tourism Economics data shows that hotel
demand for group travel decreased 2% in 2025, versus transient demand which
increased 1.4%.
6. U.S. Economy's Impact on Travel in 2026
• DestiMetrics reports that consumer confidence is mixed, "consumers felt worse
about short-term prospects but better about the longer -term outlook." "While some
intentions to purchase services improved, travel services were not among them."
• CoStar's U.S. hotel forecast shows +0.4% in demand, +10% in ADR, and +0.6%
WE E
• International inbound travel to rural destinations such as Kalispell, especially from
Canada, is anticipated to remain soft in 2026. "US inbound travel fell 5.5% in 2025,
leaving the US 14% below 2019." (Tourism Economics)
• Gas prices and airline ticket costs put a strain on the continued desire to travel.
While travel demand remains solid the number of anticipated trips and length of
trip may be impacted by the cost of travel. Travel spending is being driven
disproportionately by higher -income households, reflected in the increased
demand for upscale and luxury class hotels versus a decrease for midscale and
economy (Tourism Economics). Kalispell's lodging inventory mix is impacted
negatively by these trends.
• Travel trends indicate that 2026 may be the year for road trips with consumers
considering vacations closer to home. Communities such as Kalispell that are
further away from population centers will need to connect with travelers interested
in national parks and nature -based, affordable recreation activities.
These insights directly inform Discover Kalispell's strategic focus on year-round visitation,
target market development, and experience -driven marketing.
[DISCOVER KALISPELL MONTANA] FY27 DMO PLAN I PAGE 13
SECTION IV
GOALS, TACTICS and OBJECTIVES
Goal 1. Increase year-round visitation through data -informed marketing and sales strategies
that leverage Kalispell's assets, cultural experiences, and evolving travel trends.
Tactics:
Execute integrated, data -informed marketing campaigns grounded in visitor insights,
booking behaviors, and market performance data, highlighting Kalispell's natural assets
and cultural experiences to drive demand in shoulder and winter seasons.
Objective:
Launch and promote two value -add campaigns targeting shoulder and winter travel that
generate measurable room nights at Kalispell hotels.
Goal 2. Expand group sales by positioning Kalispell as a premiere sports destination, refining
strategies for attracting meetings and tour groups, identifying major destination events, and
providing valuable resources for planners and event organizers.
Tactics:
Attend trade shows and FAMs for direct contact with meeting planners and sports event
organizers while implementing a targeted sales strategy for out -of -market sales calls and
client events.
Objective:
Attend one sports conference in FY27 to promote Kalispell as a year-round sports event
destination. Produce a sports focused video to use in promotions.
[DISCOVER KALISPELL MONTANA] FY27 DMO PLAN I PAGE 14
Goal 3. Position Kalispell as an authentic gateway community through storytelling and by
leveraging its natural assets, cultural experiences and downtown vibrancy.
Tactics:
Execute integrated, data -informed marketing campaigns grounded in visitor insights,
booking behaviors, and market performance data, highlighting Kalispell's natural assets
and cultural experiences to drive demand in shoulder and winter seasons.
Objective:
Launch and promote two value -add campaigns targeting shoulder and winter travel that
generate measurable room nights at Kalispell hotels.
Goal 4. Encourage residents and visitors to travel and recreate responsibly while fostering
opportunities to give back to the community.
Tactics:
Implement a coordinated responsible tourism strategy by deploying educational
messaging across owned and paid channels, distributing visitor -facing materials through
local businesses, and partnering with community organizations to promote volunteer
opportunities and stewardship initiatives.
Objectives:
Enhance and promote the volunteer page on DiscoverKalispell.com promoting programs
that support natural resource protection and community well-being. Increase the
Discover Kalispell volunteer webpage visits by 2% YoY.
Goal 5. Advance visitor services to align with evolving travel planning and booking trends,
creating a cohesive and engaging visitor experience with Kalispell.
Tactics:
Increase connection with visitors beyond the traditional VIC services during the trip
planning phase and when in -market. Use online resources, Al tools and local partners to
disseminate visitor resources and promote member businesses.
Objective:
Implement an Al support agent on DiscoverKalispell.com web chat feature to deliver
seamless and always -on customer service.
Goal 6. Be a partner in destination, product and experience development that benefits
residents and visitors.
Tactics:
Provide grant funding for events and sports tournaments that generate room nights in
Kalispell and for community development projects that enhance the visitor experience.
Objective:
Support two new destination events during FY27 through grant funding and marketing
support.
Goal 7. Support tourism workforce development and hospitality training.
Tactics:
Provide resources to local businesses for hospitality guest services training. Partner with
Kalispell Public Schools to host high school interns to build awareness of tourism industry
careers.
Objective:
Launch the Discover Kalispell Insider program, an online and digital education program
for front-line workforce and students. Achieve at least 10 program certification
completions.
Goal 8. Be an active partner on initiatives for natural resource sustainability.
Tactics:
Partner with local organizations such as Flathead Rivers Alliance, Flathead Trails
Association and FWP to support conservation projects related to visitor amenities and
visitor impacts.
Objective:
Champion two projects led by local natural resource groups through sponsorships,
messaging, and volunteering.
3
01
SECTION V
DISCOVER KALISPELL STRUCTURE AND TEAM
Discover Kalispell, the Kalispell Convention & Visitor Bureau, is a division of the Discover
Kalispell Chamber of Commerce. Discover Kalispell is funded through the Lodging Facility Use
Tax and the Kalispell Tourism Business Improvement District (TBID).
The FY27 Discover Kalispell DMO plan serves to direct the initiatives and spending for Discover
Kalispell and inform and educate the Discover Kalispell Chamber and TBID board of directors,
community stakeholders, Tourism Advisory Council, City of Kalispell and the state legislature.
Kalispell's two funding sources, Bed Tax and TBID, work collaboratively to facilitate the annual
DMO plan.
The Discover Kalispell team:
President/CEO Discover Kalispell Chamber: Lorraine Clarno, lorraine@kalispellchamber.com
Executive Director, Discover Kalispell: Diane Medler, diane@discoverkalispell.com
Group Sales Manager: Open
Marketing & Communications Coordinator: Annie Young, annie@discoverkalispell.com
Visitor Services Coordinator: Meche Ek, info@discoverkalispell.com
Discover Kalispell contact information:
2 S. Main St, Suite 205, Kalispell, MT 59901 1 406-758-2811 1 discoverkalispell.com
ATE
[DISCOVER KALISPELL MONTANA] FY27 DMO PLAN I PAGE 17
SECTION VI
FY27 BUDGETED REVENUE
Tourism Business Improvement District $1,120,000
Bed Tax/Lodging Facility Use Tax $228,000
BALANCED TOURISM
At Discover Kalispell, our goal isn't simply to bring more people here. It's to
attract visitors who value authentic experiences and respect our community.
Driving what is needed for a community to become a destination where people
want to visit, live and work.
Balanced tourism means welcoming visitors in a way that strengthens our
community while protecting the places that make Kalispell special. Tourism that
works for our community, our businesses, and our landscapes —today and for
the future.
[DISCOVER KALISPELL MONTANA]
FY27 DMO PLAN I PAGE 18
www.discoverkalispell.com I 2 South Main Street, Suite 205, Kalispell MT 59901 info@discoverkalispell.com I 406-758-2811