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01-27-21 Tourism Business Improvement District MinutesBoard of Directors Meeting Kalispell Tourism Business Improvement District Wednesday, January 27, 2021 3:00 – 4:30 pm Location: Board of Directors in person at Kalispell Chamber Guests – online access via Zoom Board Members Present: Emily Schroeder, Zac Ford, Bryce Bennett, Britta Joy, Robert Hall Via Zoom: Dawn Hendrickson and Noelle Barr Board Members Absent: None Staff Present: Lorraine Clarno, Diane Medler, Dawn Jackson, Vonnie Day Guests: None MINUTES The meeting was called to order at 3:05 pm by Chair Emily Schroeder. 1. Hear from the Public – none 2. Board Action a) Approval of minutes from December 9, 2020 Motion was made by Zac Ford to approve the minutes. Motion was seconded by Bryce Baker. Discussion: none. Board approved unanimously. b) Approval of TBID financial statements for November and December 2020 Motion was made by Noelle Barr to approve the financials. Motion was seconded by Britta Joy. Discussion: none. Board approved unanimously. 3. Board Discussion a) Abbi Agency is working on a brand and logo refresh for Discover Kalispell • Kalispell Chamber is also working with Abbi Agency on a brand refresh. Discussions are under way for DK and Kalispell Chamber to create an overarching brand and visual synergy to leverage each other’s reach and connect tourism to economic development. It will also allow us to present a community portal for visitors, economic development, workforce, relocation, etc. Discover Kalispell will maintain individual brand identity. First draft of creatives will be supplied in March. Bryce has volunteered to be on the co- branding task force along with Chamber board of director representatives and Chamber/CVB staff. b) Revenue Report • 2nd Quarter FY21 down only 1%. • TBID revenue will be available early February. No longer receiving revenue from Country Inn. • TBID is in a good cash position with revenue decreases for last two quarters of FY20 and first two quarters of FY21 smaller than projected. • Board will approve revenue projection for the next fiscal year at the February 24 meeting. • STR Report for December showed occupancy rate of 32.1%, the same as last year and significantly better than our comp set, especially for economy properties. Business Meeting adjourned at 3:15 pm and was followed by the 2020 Discover Kalispell-TBID Annual Meeting via Zoom. Recording of presentation and copy of annual report available at https://discoverkalispell.com/kalispell- tourism-business-improvement-district-tbid/ Respectfully submitted: Diane Medler For further information, please contact: diane@discoverkalispell.com or 406-758-2808