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F. 2018 KBID Annual ReportDISCOVER Kalispell NTANA 2018 i- INTERNATIONAL ROUNDUP (IRU) Discover Kalispell hosted the 2018 Interna- tional Roundup (IRU) tradeshow that brought forty international travel buyers to Kalispell. This was a major opportunity to showcase our destination and provide a glimpse into the cultural and outdoor activities that are available year-round in NW Montana. MONTANA INDOOR SOCCER CHAMPIONSHIPS (MARCH 2-4, 2018) First annual event kicked off with 35 youth teams participating from Alberta, B.C.,WA, ID and MT. Games were played at the Fair- grounds on turf fields using Futsal rules. MONTANA STATE CUP SOCCER Discover Kalispell assisted the Flathead Soc- cer Association to guarantee hotel rooms as required for the Association's bid to secure the event in Kalispell. The event hosted 110 teams on June 8-10 and resulted in up to 1,800 room nights. NEW AGENCY PARTNER After seven years of working with Partners Creative, Discover Kalispell issued an RFP for agency services to include website redesign, creative services and media buy. Flathead Beacon Productions was awarded both con- tracts through a competitive evaluation pro- cess. NEW AND EXPANDED AIR SERVICE TO KALISPELL Through the work of Glacier AERO, GPIA was awarded the direct winter flight to Chi- cago on United for the third year in a row. GPIA was thrilled to announce direct service on American Airlines beginning June 2019 to Dallas/Ft. Worth, Los Angeles, and Chica- go. Increased flights, a new major airline, and more seat capacity from destinations popular to residents, business travelers and visitors means economic growth and prosperity. LAUNCHED THE NEW WEBSITE- DISCOVERKALISPELL.COM The redesigned website includes an online booking engine, interactive maps, vibrant vid- eos and photos, and improved lead conver- sion points and tracking. 9, DISCOVER KALISPELL MARKETS KALISPELL AS: • A travel destination -The destination for meetings and conventions • A destination for international travelers and group tours • A destination for domestic group tours DISCOVER KALISPELL DEVELOPS AND SUPPORTS DESTINATION ASSETS SUCH AS: • Destination events -Visitor amenities and services ft"� odwim TBID COLLECTIONS FY18: PROJECTED = $560,000 ACTUAL = $613,881 July - September: +2% October - December: +0% January - March:+2 April -June: +7% BED TAX COLLECTIONS FOR CITY OF KALISPELL 2018 GROSS COLLECTIONS: January - March: $144,501 (+3%) April - June: $317,738 (+16%) July - September: $624,613 (-5%) 2017 GROSS COLLECTIONS: $1,225,545 (+6%) 2017 12.2 MILLION VISITORS SPENT $3.3 BILLION TOURISM SUPPORTS 53,240 JOBS STATEWIDE AND OVER 17,000 JOBS IN GLACIER COUNTRY REGION TOURISM GENERATED $204M IN STATE AND LOCAL TAXES MONTANA RESIDENTS THAT TRAVELED AND SPENT AT LEAST ONE NIGHT IN FLATHEAD COUNTY SPENT $70.4M NON-RESIDENT VISITORS SPENT $530M IN FLATHEAD COUNTY (ITRR,Voices of Montana Tourism) TroWet & Tw� tPo STATISTICS INTERNATIONAL TRAVEL TO KALISPELL 110 tour operators offer product in Kalispell. Over 5,000 estimated room nights and $1.4 million in spending generated from Intl Travelers in Kalispell. (2017 RMI,T.R.I.P. report) GLACIER NATIONAL PARK 2.9M visitations through November 2018 Discover Kalispell promotes visitations to GNP outside of the busy summer season. GNP saw increased visitations in shoulder season months: May +9.7% October +8.9% September +1 1.7% November +32.5% GLACIER PARK INTERNATIONAL AIRPORT 288,934 total enplanements through November 2018, 13% increase YTD Discover Kalispell references various data to understand where our visitors are coming from. Top airports of origin for passengers flying to GPIA as a visitor include: Seattle, Los Angeles, Denver, Las Vegas, Portland, Minneapolis/St. Paul, Dallas/Ft Worth and San Francisco. 20% all I st time; 70% all repeat; 20% flew on portion of trip 78% plan to return within 2 years Top sites visited: GNP, YNP, Flathead Lake State Parks, other Montana State Parks Favorite activities: scenic driving, wildlife watching, day hiking, photography, shopping, visiting historical sites. 55% said vacation or recreation was primary reason for trip; 21 % were here to visit friends/family or attend event. Top residency of origin: Alberta,WA, OR, CA,TX, AZ, FL, MN, IL, B.C. /, ■ �W LATEST scoolLATEST Scoot' WINTER CAMPAIGN (NOV 27 - FEB 25): Key Takeaways: 12M impressions, 0.58% CTR, 69K clicks to website, 32K sessions on landing page Market/Media Used: San Francisco: Native ads, customized landing page on site, Facebook display and canvas ads, wallscape billboard. Eastern Washington: Facebook and Instagram display ads promoting winter events SPRING/SUMMER CAMPAIGN (MAY 21 - JULY 15): Key Takeaways: 1.1 M impressions, 1.8% CTR, 21 K clicks to website, 1.9K sessions on landing page Market: San Francisco Media Used. Facebook display and canvas ads, Instagram display ads CAMPAIGN TO BOOST FALL/WINTER VISITATIONS To offset losses due to wildfire and wildfire smoke in the early fall with the assistance of an emergency marketing grant from MT Dept. of Commerce. Key Takeaways: 138,160 impressions, 5,940 clicks on ad, 2,044 quiz starts, 60% completion rate Media Used. Facebook pixel campaign with custom landing page where participants entered a contest to "Choose YOUR Montana Adventure" based on completing a quiz. Winner received a weekend trip for two in Kalispell. �� Discover ISaliapell J5 ••• Less silicon. More valley. That's Montana's style. True adventure awaits. Plan your top ti Learn More ' Llkc m Comment .+ Share ■oiscouer Kalispell ii Lrke wa. So.—d p Your ftyiog time to Big Sky beauty Is just 2 hours and 25 minutes. To relax? Mere seconds. DISCDVEa KALl ELL.COM Can you hear the silence? Beak H.. kB a Kalispell aurn.w. C)o W jai, Anne Layer and 39 others 13 Camrr — 35 Shares Like Q Commerr[ A Sh.r. Press trips — Hosting travel media professionals in Kalispell: ► JEFF BARTLETT — Social influencer from British Columbia/Alberta ► HEATHER LARSON — Seattle based travel writer ► MICHAEL LANZA —The Big Outside ► INTERNATIONAL MEDIA FAM — 4 travel writers from France, Germany, and the Netherlands FIRE CRISIS COMMUNICATION PLAN Worked cooperatively with MT Office of Tourism Business Dvlmt, Glacier Country and Whitefish CVB to provide talking points as well as regular updates for local businesses to reference when conversing with visitors. Created social media posts for communication updates and redirecting visitors to activities outside of areas affected by wildfire. KALISPELL IN THE NEWS « G w4"-axp am IN THIS UP-AND-COMING WILDERNESS GATEWAY i! • Kalispell, The Old West Meets the New, Sunset Magazine -August 2018 . ► • An August Getaway to GNP is more Chill Than You Think, 7x7.com (SF Bay Area TravellLeisure website) -July 2018 i • Two Days in Kalispell, Montana With Kids, Rave & Review (Seattle area blog) -July, 2018 • • Kalispell CVB Case Study, Meetings Today, . CVB/DMO Essential Planners Resource • Outside Perspective, Meetings News Northwest - THE ESSENTIAL PLANNERS RESOURCE Oct -Nov 2018 j,.3,;�. • Kalispell, NW Montana's Retail Gem, Northwest Travel & Life Magazine -August, 2018 • Go East To Go West, S Western Adventures For Families, Parentmap.com (Seattle area) - June, 2018 • Kalispell, Montana,A Getaway for Everyone, The Ranger (Seattle area) -April 2018 4 DISCOVER KALISPELL ANNUAL REPORT 2018 40 s... � e 1 'y� MONTANA POND HOCKEY CLASSIC JANUARY 19-21, 2018 75 teams registered from Canada,WA, CA, ID, MA, CT, OR, and UT. Event canceled due to warm weather and insufficient ice. MONTANA SPARTAN RACE MAY 5-6, 2018 Over 7,946 registered racers, 2,150 spectators. 46 states and 5 provinces represented. 3,882 racers traveled over 200 miles; 2,000+ traveled over 500 miles to attend the event. $4,280,640 of economic impact created and spent in the Flathead Valley from this event. IjrI M G i�lV A INDOOR SOCCER KALISPELL . MONTANA MONTANA INDOOR SOCCER CHAMPIONSHIP MARCH 2-4, 2018 Boys & Girls division tournament played with Futsal rules on 4 indoor turf fields. 35 teams from Canada, Washington, Idaho and Montana competed in the two-day event. MMONTANA FESTIVAL 1-pelI MONTANA DRAGON BOAT FESTIVAL SEPTEMBER 8-9, 2018 43 teams (1,075 paddlers) from MT, WA, NV, Alberta, B.C., CA, OR, AZ, PA $836,353 of economic impact created and spent in the Flathead Valley from this event. II Flathead Celtic Festival ► Skijoring at Rebecca Farm 0 Glacier Half Marathon Elite Professional Bull Riders Finals ► AMA National Snow Bike Series Event at Rebecca Farm 4 DISCOVER KALISPELL ANNUAL REPORT 2018 5 r= GROUP BUSINESS ► 19 RFP's sent to Kalispell hotels 40 ► 5 resulted in group business ► 4 of those booked were Bring It Home leads TOTAL OCCUPANCY 12%IS GROUP BUSINESS (Based on reporting hotels) LEAD SOURCE ► 35% Locals (those not eligible for Bring It Home program) ► 23% Bring it Home Leads ► 23% CVENT ► I I % Call -in HOTEL OCCUPANCY ■ ■■■ ■ 54.9 / OCC PAN YL ► $109.73 Avg. annual ADR ► +5% Rooms sold from 2017 to 2018 (STR-Smith Travel Report) GROUP ASSISTANCE SERVICES (Welcome bags, meeting, activities and area consultation) ► Provided 913 Welcome bags to conference attendees ► Assisted 29 groups with hotel, venue information or on -site support FUTURE ROOMS KCVB BOOKED AND/OR ASSISTED 2019 CONFERENCES ► Northwest Regional App Challenge (May) ► Plein Air Paint Out (May) ► MTAreaYoung Professionals (June) ► Beer Now (June) ► HTEC Educators Conference (July) ► Purpose Driven Tours (August) ► 12th International Conference on Low Volume Roads (Sept) ► Board of Trustees Meeting for NW Public Power Association (Sept) 2020 CONFERENCES ► USS St. Paul Association (Sept) ► International Bear Association (Sept) 6 DISCOVER KALISPELL ANNUAL REPORT 2018 — BRING IT HOME An incentive program to encourage our local professionals to bring group events to Kalispell. Meetings, conventions, sport- ing events, tradeshows or reunions are all considered group events and certainly an opportunity to make a difference in Kalis- pell's economy. Discover Kalispell offers in- centives for referring a potential group. In 2018, the KCVB received 17 referrals with 4 of those resulting in booked business. MEETING PLANNER FAM TRIP FAM is short for a familiarization trip to travel professionals that book and plan meetings or travel. The purpose is to showcase our area and products first- hand. We hosted 10 qualified meeting planners who offer strong potential for group business in Kalispell. INTERNATIONAL ROUNDUP (IRU) Discover Kalispell successfully bid to host the 2018 International Roundup that brought 40 international buyers from 7 countries, and 100+ destination and at- traction suppliers from near -by states. Our goal was to show the international buyers as much of this area as we could and cover the variety of attractions and things to do in 3 days. Our work was cut out for us. Our limited time gave us the opportunity to be creative. We partnered with Brash Rodeo to give IRU attendees a custom ro- deo with one or two riders in each classic rodeo event.We added stick horse racing, authentic barbeque and line dancing for a fun evening. We brought venues and at- tractions to them through "Activity Show- cases." One showcase featured Glacier National Park experiences and the other featured a mini -trade show of unique local vendors from flyboarding to our region's cultural attractions such as the symphony and museums. We believe that IRU was a success on all fronts. The international travel buyers walked away with a full perspective of this scenic and culturally rich region that is welcoming to all travelers. Our local busi- ness community had a rare opportunity to network with the international tour and travel market and learn more about the significance of international travel. DOMESTIC TOUR GROUPS We partnered with Spokane's KXLY Radio in a media campaign that brought three bus tours to Kalispell. Each trip had over forty people that spent one night and they shopped, ate and drank their way to and through Kalispell on two Vintage Shopping trips and one Drink Kalispell trip. ADVERTISING CAMPAIGN = FAM TRIP Discover Kalispell did a co-op with Smart Meetings Magazine that included a print ad, banner ad and a survey. The campaign provided us with 120 meeting planners we added to our database. Those that re- sponded were eligible for an all-inclusive trip for two to Kalispell and Missoula in the fall of 2018. GROUP GRANTS Discover Kalispell offers grants for meet- ings, groups and conventions staying in our Kalispell hotels. Completed applica- tions and some critieria are required. We received three applications in 2018 and granted a total of $4,750 to be distributed in 2019. 4 DISCOVER KALISPELL ANNUAL REPORT 2018 7 DISCOVER Kalispell N.TANA KCVB STAFF Joe Unterreiner, Executive Director Diane Medler, Director Dawn Jackson, Group Sales Manager Vonnie Day, Sales & Marketing Admin Assistant Meche Ek, Visitor Center Coordinator KCVB 2018 PARTNERS Flathead Beacon Productions Partners Creative Snowghost Design Daily Inter Lake BOARD OF DIRECTORS Zac Ford, Chair, Hampton Inn Dawn Hendrickson,Treasurer, Homewood Suites Janet Clark, Kalispell Grand Dan Moderie, Super 8 Emily Schroeder, Hilton Garden Inn Sean Morris, Holiday Inn Express ►,= 4LW, -Rip I Lucy Weeder, Marriott Springhill Suites r _ TBID MEMBERS ' •, ' �,,i Aero Inn "' ; �•Y� .� America's Best Value Inn Best Western Plus Flathead r Lake Inn & Suites Blue & White Motel Econo Lodge _ r - Fairbridge Inn & Suites Glacier Ridge Suites � � • '� ',j� Greenwood Village Inn &Suites t+ �, Hampton Inn Hilton Garden Inn db Holiday Inn Express Homewood Suites by Hilton Kalispell Grand Hotel Kalispell Super 8 La Quinta Inn & Suites Marriott Springhill Suites �'i•1 r� r Motel v Quality Inn y r' *. Red Lion Hotel Travelodge + < OPENING 2019: MY PLACE KALISPELL oil - KALISPELL CONVENTION & VISITOR BUREAU 15 DEPOT PARK KALISPELL, MT 59901 406-758-2811